21.12.09 Onyx-8.jpg

PROPOSAL:

Wiese Construction & Environmental

NORWICH, CT

TRADEWIND MARKETING

Hey Natalia,

Based on your email inquiry I just wanted to send along some numbers for you to have as reference!

Let me know if there’s a good time to connect to discuss!

Brett

Wiese Construction

BRAND/SHOOT EXAMPLES

COMPANY EXAMPLES

CONSTRUCTION MARKETING SIMPLIFIED

PARTNERSHIP OPTIONS

Our branding partnerships are intended to be a simple ongoing marketing engine for your company. It is our goal to develop your unique brand voice and position you in your target market uniquely to boost your image and differentiate you from your competitors. We aren’t here to charge you for what you don’t want. Our hope is that one of these options will fit your needs - though we are OPEN to changing any and all pricing to fit what would work with your budget/content needs.

OPTION 1 - HYBRID

STRATEGY

  1. Six Month direction meetings to discuss needs and goals (i.e. content brainstorm, social media direction, etc.)

    • Brand Development/Design

    • Overall Marketing Strategy

    • Content Ideation

    • Dedicated point person/account manager

  2. Bi-monthly Social meetings to asses progress and where adjustments may need to be made

  3. Six Month content creation/release plan

  4. Assessment and market research of other similar + competing brands/companies

With this partnership plan we will be working to develop content to keep you top of mind via your online presence. We will guide your marketing strategy, create content and manage your social channels. We will also rely on Wiese Construction to capture time-of content which can be leveraged on social media channels as well.

CONTENT CREATION

  • Bi-Monthly Half Day Shoot (Photo/Drone/Video)

    • Types of content generated:

      • Company/Team focused videos

      • Site update videos

      • Reels/Stories

      • 20-30 photos/Every Other Month

  • Deliverables based off of content plan/strategy

    Benefit: Continuous new content, strategy behind creation, ability to quickly adapt to seasonal changes/new projects.

SOCIAL MEDIA MANAGEMENT

  1. LINKEDIN

    • 1 Post Per Week

  2. INSTAGRAM

    • 1 to 2 Posts Per Week

    • 1 to 2 Stories Per Week

  3. FACEBOOK

    • 1 to 2 Posts Per Week

      SERVICES INCLUDED

      • Scheduling - post planning, outlining, calendar scheduling, content strategy

      • File Management - keeping all files created by Tradewind together and organized

      1. Editing

        • As needed for indicated post creation

        • Re-Editing footage shot by Tradewind for posting

        • Re-Editing photos & footage shot by Wiese Construction for posting

      2. Graphic Design

        • As needed for holiday posts, giveaway posts, special announcement posts, hiring posts

      3. Content Writing

        • As needed for all posts included in above posts outlined

HYBRID PARTNERSHIP PRICING

$2,500/mo

ADVANCED PARTNERSHIP

STRATEGY

  1. Quarterly direction meetings to discuss needs and goals (i.e. content brainstorm, website changes, social media direction, etc.)

    • Brand Development/Design

    • Overall Marketing Strategy

    • Content Ideation

    • Dedicated point person/account manager

  2. Monthly meetings to asses progress and where adjustments may need to be made

  3. Quarterly content creation/release plan

  4. Assessment and market research of other similar + competing brands/companies

With this partnership plan we will be expanding on the services listed above to include a full day of content creation and more frequent social media posting as well as website management

The increase in shooting will allow for a wider variety of content as well as more diverse social content.

CONTENT CREATION

  1. One full day shoot per month
    (Photo/Drone/Video)

    • Types of content generated:

      • Company/Team focused videos

      • Site update videos

      • Reels/Stories

      • 40-60 photos/month

  2. Deliverables based off of content plan/strategy

  3. Benefit: Continuous new content, strategy behind creation, ability to quickly adapt to seasonal changes/new projects.

SOCIAL MEDIA MANAGEMENT

  1. LINKEDIN

    • 2-3 Posts Per Week

  2. INSTAGRAM

    • 2-3 Posts Per Week

      2-3 Stories Per Week

  3. FACEBOOK

    • 2-3 Posts Per Week

SERVICES INCLUDED

  • Scheduling - post planning, outlining, calendar scheduling, content strategy

  • File Management - keeping all files created by Tradewind together and organized

  1. Editing

    • As needed for indicated post creation

    • Re-Editing footage shot by Tradewind for posting

  2. Graphic Design

    • As needed for holiday posts, giveaway posts, special announcement posts, hiring posts

  3. Content Writing

    • As needed for all posts included in above posts outlined

WEBSITE MAINTENANCE

  1. 4 Hours of Dedicated Web Maintenance Per Month

  2. Monthly Web backups

  3. Dedicated Server Hosting (Kinsta)

  4. 1-2 Pages updated or created per month

  5. SEO Update every quarter

AD CREATION/MANAGEMENT

  1. One Ad Created Bi-Monthly

  2. Monthly Ad Optimization

  3. Facebook, Instagram and Google Focused

  4. Ad Development: Craft Message | Develop Test Ads | Determine Measurements of Success and Set Up Tracking

  5. Monthly performance reports

    (RECOMMENDED CLIENT AD SPEND OF $500/MO)

ADVANCED PARTNERSHIP PRICING

$6,000/mo

WEB REBUILD

OVERVIEW

TRADEWIND will work with Natalia and the Wiese Construction' team to redesign their website. This project will incorporate high quality photo/video media and advanced SEO, ensuring the design and functionality aligns with top industry standards.

Outlined below is a rough timeline for this complete rebuild

Content Gathering Phase

ONE WEEK

  1. One Full Day of Shooting

  2. Header Videos/Photos

  3. Company Focused Videos

  4. Project Profiles

  5. Branding Photos

  6. Headshots (Up To 12)

Development Phase

TWO WEEKS

  1. Site access and passwords acquired (If Applicable)

  2. Site audit(s), all previously existing content gathered

  3. File management architecture established  

    • TRADEWIND will recommend any security/hosting changes at this point

  4. Graphic development/Brand Audit

  5. Client meeting and onboarding

  6. Sitemap/subjects agreed upon

  7. Client contact appreciated during this phase

Site Build Phase

THREE WEEKS  

  1. Site concept(s) developed based on graphics/content/intent

  2. Transfer template(s)

  3. Finalize sitemap(s)

  4. Finalize page flow and content layout

  5. Get written and visual content approval

  6. Functionality integration (Scheduling/Payment systems)

Site Finalization Phase

TWO WEEKS

  1. Client meeting to present design(s)

  2. Client notes and revisions integrated

  3. Site launched

  4. Site monitored for 2 weeks for any further changes needed

  5. Post project discussion on web hosting plan

WEB REDESIGN ESTIMATE

  1. 6+ Page Build Outs

    • Home

    • About Us

    • Services

    • Projects

    • Careers

    • Contact Us

  2. Lead Form Submissions

  3. Advanced SEO

  4. Custom Header Video (Highlighting all partnership branding and services)

  5. Branded Photos

  6. About Us Video

  7. Services Video

  8. Hiring/Recruitment Video

$8,000 - $12,000

ADDITIONAL SHOOT PRICING

CONTENT CREATION

HALF DAY SHOOT

2-3 (30 Second) Site Videos
2-3 (15 Second) Social Cuts
20-30 Edited Photos

$2,000

FULL DAY SHOOT

4-6 (30 Second) Site Videos
4-6 (15 Second) Social Cuts
40-60 Edited Photos

$3,500

SINGLE SITE SHOOT

30 Second Site Video
15 Second Social Cut
10-15 Edited Photos

$1,500

FIND OUT MORE ABOUT TRADEWIND…

  • Capital Well initially hired TRADEWIND to create a video for our website backdrop, Since then we have brought them back for everything from our professional headshots to client testimonials.

    Dan Grace
    Vice President | Capital Well Clean Water Systems

  • Brett and his crew are true professionals whose experience and insight have helped us to significantly elevate our brand over the past several years.

    Jessica French
    COO | W. L. French Excavating

  • These videos came out even better than I could have imagined; and I have high standards! I look forward to many more of these in the future!

    Nick Colarusso
    Vice President | Cedar Mill Group

  • We at Northcape Design can not be more fortunate to work with this incredibly talented team. It all started with a photo shoot and grew into full press video production and website design.

    AMY DRUMMOND
    Community Strategist | Northcape Design

  • You guys hit it out of the park! The level of detail between filming, dialogue and final editing was everything we were looking for.

    Stephen Burgoyne
    PRESIDENT | Pavers by Ideal

BRETT (Owner)

Can help you with marketing & content strategy. Can also be found in the field from time to time.

STEVE (Operations Director)

Is your go-to person for all day to day operations. Scheduling teams, managing projects, and making sure everything hits on time is Steve’s job.

GABBY (Photographer)

Usually found taking that awesome sunrise shot, Gabby has spent a couple years with the team putting on his boots and making sure that he’s in the right place at the right time (with a high speed shutter)

DAWN (Social Media Manager)

Onboarding new clients and developing brand voice across all channels is Dawn’s strong suit. She’ll help your posts get scheduled on time & looking their best.

TAYLOR (Content Creation Lead)

Taylor is on site more than most, helping clients capture their biggest projects from Pennsylvania to New York City. Taylor will probably also somehow get an interview & belly laugh out of your most stand-offish employee

SAM (Account Manager)

Makes sure we’re holding up our end of the bargain, and providing our best services is what Sam spends his day doing.

WHY TRADEWIND?

NEW ENGLAND LOCAL

WE’RE HERE IN NEW ENGLAND. NO FLIGHTS. NO MONTHS OUT TO SCHEDULE. WE TALK AT THE BEGINNING OF EVERY MONTH AND OUTLINE A SHOOT SCHEDULE. THEN OUR TEAM OF NEW ENGLAND BASED CREATORS GETS THERE… EVEN IN A BLIZZARD

We know there are other options out there. We might not even be the best one overall. But we want to be the best one for whoever we partner with

INDUSTRY TRUSTED

WE’RE NOT POINT-AND-SHOOT. WE’RE TRUSTED TO MANAGE OUR BUSINESS AT EVERY LEVEL. FROM HELPING UCANE WITH #INVESTINWATERMA, TO CAPTURING THE DOOSAN DD100 LAUNCH IN NORTH AMERICA FOR 2RM, WE’RE HERE TO WALK & TALK THE SAME WAY.

NOT YOUR COUSIN

WE HAVE AN OFFICE, GET PAID SALARIES, AND DO THE WORK WHEN WE’RE ASKED TO BE SOMEWHERE. WE’RE NOT YOUR OPERATOR ASKING FOR DOWN TIME TO TRY TO FIGURE OUT HOW TO FLY A DRONE - WE’RE A PROFESSIONAL MARKETING COMPANY.

LONG TERM PARTNER

WHILE WE CAN HELP WITH SINGLE-SITE CREATION, WE’RE DESIGNED TO BE A PARTNER THAT GROWS WITH YOU. CAPTURING CONTENT, RE-TOOLING IT, AND GETTING THE MESSAGE CLEARER AND MORE EFFECTIVE AS WE PICK UP STEAM.

WE BRING BACKUP

TRADEWIND IS A FAST GROWING CONSTRUCTION MEDIA PARTNER BACKED BY ONE OF NEW HAMPSHIRE’S COOLEST VISUAL-FIRST MARKETING AGENCIES - WINDWOOD. WHILE WINDWOOD WORKS WITH BIG BRANDS LIKE STONYFIELD, TIMBERLAND, AND TITLE BOXING - WE WORK WITH BIG MOVERS LIKE W. L. FRENCH, C. C. CONSTRUCTION, AND ONYX CORPORATION.

BUT WHAT DOES THAT MEAN FOR OUR CLIENTS?
WHEN WE SIT DOWN TO BRAINSTORM, YOUR COMPETITORS HEAR THE THUNDER.

FIND OUT MORE…

ARE THE VIDEOS EVEN THAT GOOD?

YOU DIDN’T HAVE TO ASK IT LIKE THAT, BUT YES.

ARE YOU THE COMPANY THAT FILMED THAT ZAKIM BRIDGE CONVOY FOR FRENCH?

TWO YEARS OF PLANNING, ALL LEGAL, 50 PARTICIPANTS, 10 CREW MEMBERS. YEP.

A FEW OF OUR PARTNERS

  • W. L. FRENCH EXCAVATING

    Our first client. The ones who took a chance on a small, upstart videographer. Now proudly partnered for 5 years we guide W. L. French’s overall marketing strategy.

    FIND OUT HOW WE HELP 'MOVE BOSTON'

  • ONYX CORPORATION

    Landscape design, landscape construction, aggregate, construction… Onyx has a lot going for it. We’ve been tasked with capturing and sharing everything that’s going on.

    FIND OUT HOW WE'RE HELPING ONYX STAND OUT

  • LEI CORPORATION

    When one of New England’s largest Landscaping and Snow removal companies needs help hiring for the winter season, we answer.

    HELPING GROW ONE OF NEW ENGLANDS LARGEST LANDSCAPE/SNOW REMOVAL COMPANIES

  • EAST COAST CONSTRUCTION

    A Rhode Island based company with over 35 years of experience looking to show off their work like no one else can. We’re helping them create content, manage their social, and our website is coming out in February 2023

    Make It

  • DUBNER CORP.

    Expanding our range to the New York Metro Area, Stephen Dubner Landscaping has challenged us to help them develop and deploy a new brand. (Completion March 2023)

    HOW WE'RE CAPTURING THE NY SKYLINE