PROPOSAL:
CALLAHAN A/C & HEATING SERVICES
MOULTONBOROUGH NEW HAMPSHIRE
NORTH ANDOVER MASSACHUSETTS
TRADEWIND MARKETING
Hey All,
Thank you all again for the meeting yesterday!
Below is a updated proposal outlining everything we discussed in our meeting to fit your budget moving forward.
Brett Marshall
Creative Director
(203)644-5435
CALLAHAN A/C & HEATING SERVICES
BRAND/SHOOT EXAMPLES
COMPANY EXAMPLES
CONSTRUCTION MARKETING SIMPLIFIED
PARTNERSHIP OPTIONS
Our branding partnerships are intended to be a simple ongoing marketing engine for your company. It is our goal to develop your unique brand voice and position you in your target market uniquely to boost your image and differentiate you from your competitors.
UPDATED PARTNERSHIP
STRATEGY
Quarterly direction meetings to discuss needs and goals (i.e. content brainstorm, website changes, social media direction, etc.)
Brand Development/Design
Overall Marketing Strategy
Content Ideation
Dedicated point person/account manager
Monthly check-ins to asses progress and where adjustments may need to be made
6 month content creation/release plan
Assessment and market research of other similar + competing brands/companies
6 month Reporting on:
Organic Traffic
Outcomes (forms filled out, telephone clicks, directions)
Backlinks
SEO Stats
With this partnership plan we will be working hand in hand to develop and deploy content to keep you top of mind via your online presence. We will create content, manage your social channels as well as create and launch monthly ads to drive new traffic to your business and host/maintain your website.
CONTENT CREATION
Full Day Per Quarter (Photo/Drone/Video)
Types of content generated:
Client Testimonials
Employee Focused Videos
Educational Videos
Site Update Videos
Reels/Stories
40-60 photos per shoot
Deliverables based off of content plan/strategy
Benefit: Continuous new content, strategy behind creation, ability to quickly adapt to seasonal changes/new projects.
SOCIAL MEDIA MANAGEMENT
LINKEDIN
1 Posts Per Week
INSTAGRAM
Up to 2 Posts Per Week
Up to 2 Stories Per Week
FACEBOOK
Up to 2 Posts Per Week
SERVICES INCLUDED
Scheduling - post planning, outlining, calendar scheduling, content strategy
File Management - keeping all files created by Tradewind together and organized
Editing
As needed for indicated post creation
Re-Editing footage shot by Tradewind for posting
Graphic Design
As needed for holiday posts, giveaway posts, special announcement posts, hiring posts
Content Writing
As needed for all posts included in above posts outlined
AD CREATION/MANAGEMENT
Quarterly Single Ad Creation
LinkedIn, Facebook, Instagram and Google Focused
Craft Message
Develop Test Ads
Determine Measurements of Success and Set Up Tracking
Launch Ads
Track & Analyze Performance
Stay Within Monthly Ad Spend Budget
(WITH A MINIMUM AD SPEND OF $500/mo)
WEB MAINTENANCE
Dedicated Hosting Through Kinsta
Automatic Version Updating
Website Backups Every 6 Months
Site Maintenance/Repairs as Needed
Web Updates Billed At $125/Hour
PARTNERSHIP PRICING
$2,500/mo
FIND OUT MORE ABOUT TRADEWIND…
BRETT (Owner)
Can help you with marketing & content strategy. Can also be found in the field from time to time.
STEVE (Operations Director)
Is your go-to person for all day to day operations. Scheduling teams, managing projects, and making sure everything hits on time is Steve’s job.
GABBY (Photographer)
Usually found taking that awesome sunrise shot, Gabby has spent a couple years with the team putting on his boots and making sure that he’s in the right place at the right time (with a high speed shutter)
DAWN (Social Media Manager)
Onboarding new clients and developing brand voice across all channels is Dawn’s strong suit. She’ll help your posts get scheduled on time & looking their best.
TAYLOR (Content Creation Lead)
Taylor is on site more than most, helping clients capture their biggest projects from Pennsylvania to New York City. Taylor will probably also somehow get an interview & belly laugh out of your most stand-offish employee
SAM (Account Manager)
Makes sure we’re holding up our end of the bargain, and providing our best services is what Sam spends his day doing.
WHY TRADEWIND?
NEW ENGLAND LOCAL
WE’RE HERE IN NEW ENGLAND. NO FLIGHTS. NO MONTHS OUT TO SCHEDULE. WE TALK AT THE BEGINNING OF EVERY MONTH AND OUTLINE A SHOOT SCHEDULE. THEN OUR TEAM OF NEW ENGLAND BASED CREATORS GETS THERE… EVEN IN A BLIZZARD
We know there are other options out there. We might not even be the best one overall. But we want to be the best one for whoever we partner with
INDUSTRY TRUSTED
WE’RE NOT POINT-AND-SHOOT. WE’RE TRUSTED TO MANAGE OUR BUSINESS AT EVERY LEVEL. FROM HELPING UCANE WITH #INVESTINWATERMA, TO CAPTURING THE DOOSAN DD100 LAUNCH IN NORTH AMERICA FOR 2RM, WE’RE HERE TO WALK & TALK THE SAME WAY.
NOT YOUR COUSIN
WE HAVE AN OFFICE, GET PAID SALARIES, AND DO THE WORK WHEN WE’RE ASKED TO BE SOMEWHERE. WE’RE NOT YOUR OPERATOR ASKING FOR DOWN TIME TO TRY TO FIGURE OUT HOW TO FLY A DRONE - WE’RE A PROFESSIONAL MARKETING COMPANY.
LONG TERM PARTNER
WHILE WE CAN HELP WITH SINGLE-SITE CREATION, WE’RE DESIGNED TO BE A PARTNER THAT GROWS WITH YOU. CAPTURING CONTENT, RE-TOOLING IT, AND GETTING THE MESSAGE CLEARER AND MORE EFFECTIVE AS WE PICK UP STEAM.
WE BRING BACKUP
TRADEWIND IS A FAST GROWING CONSTRUCTION MEDIA PARTNER BACKED BY ONE OF NEW HAMPSHIRE’S COOLEST VISUAL-FIRST MARKETING AGENCIES - WINDWOOD. WHILE WINDWOOD WORKS WITH BIG BRANDS LIKE STONYFIELD, TIMBERLAND, AND TITLE BOXING - WE WORK WITH BIG MOVERS LIKE W. L. FRENCH, C. C. CONSTRUCTION, AND ONYX CORPORATION.
BUT WHAT DOES THAT MEAN FOR OUR CLIENTS?
WHEN WE SIT DOWN TO BRAINSTORM, YOUR COMPETITORS HEAR THE THUNDER.
FIND OUT MORE…
ARE THE VIDEOS EVEN THAT GOOD?
YOU DIDN’T HAVE TO ASK IT LIKE THAT, BUT YES.
ARE YOU THE COMPANY THAT FILMED THAT ZAKIM BRIDGE CONVOY FOR FRENCH?
TWO YEARS OF PLANNING, ALL LEGAL, 50 PARTICIPANTS, 10 CREW MEMBERS. YEP.
A FEW OF OUR PARTNERS
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W. L. FRENCH EXCAVATING
Our first client. The ones who took a chance on a small, upstart videographer. Now proudly partnered for 5 years we guide W. L. French’s overall marketing strategy.
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ONYX CORPORATION
Landscape design, landscape construction, aggregate, construction… Onyx has a lot going for it. We’ve been tasked with capturing and sharing everything that’s going on.
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LEI CORPORATION
When one of New England’s largest Landscaping and Snow removal companies needs help hiring for the winter season, we answer.
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EAST COAST CONSTRUCTION
A Rhode Island based company with over 35 years of experience looking to show off their work like no one else can. We’re helping them create content, manage their social, and our website is coming out in February 2023
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DUBNER CORP.
Expanding our range to the New York Metro Area, Stephen Dubner Landscaping has challenged us to help them develop and deploy a new brand. (Completion March 2023)
