PROPOSAL:
PERRONE LANDSCAPING
HOLDEN, MA
TRADEWIND MARKETING
Hey Melissa,
Great getting the chance to speak with you before the holiday.
Below you will find a proposal covering each of the projects we discussed on our call.
Thank you,
Steven Chagnon
Operations Director
(603) 724-3147
PERRONE LANDSCAPING
BRAND/SHOOT EXAMPLES
COMPANY EXAMPLES
H.A. LEO CRANE
WEBSITE EXAMPLES
ONYX CORPORATION
J MASTERSON
WEB REBUILD
OVERVIEW
TRADEWIND will work with Melissa and the Perrone team to build their facilities management website. This project will incorporate high quality photo/video media and SEO, ensuring the design and functionality aligns with top industry standards.
Outlined below is a rough timeline for this complete rebuild
Content Gathering Phase
ONE WEEK
Content Capture (Photo/Video/Drone)
Header Videos/Photos
Company Focused Videos
Project Profiles
Branding Photos
Headshots
Development Phase
TWO WEEKS
Site access and passwords acquired (If Applicable)
Site audit(s), all previously existing content gathered
File management architecture established
TRADEWIND will recommend any security/hosting changes at this point
Graphic development/Brand Audit
Client meeting and onboarding
Sitemap/subjects agreed upon
Client contact appreciated during this phase
Site Build Phase
THREE WEEKS
Site concept(s) developed based on graphics/content/intent
Transfer template(s)
Finalize sitemap(s)
Finalize page flow and content layout
Get written and visual content approval
Functionality integration (Scheduling/Payment systems)
WEB BUILD
OPTION #1
5 Page Build Outs
Home
About Us
Services
Projects
Contact Us
Single Lead Form Submission
Basic SEO
Single Shoot Day
Custom Header Video
Branded Photos
Up to 5 Headshots
Client Testimonial
$9,000 - $12,000
Single Shoot Day
Custom Header Video
Branded Photos
Up to 5 Headshots
Client Testimonial
$4,000 - $5,000
Site Finalization Phase
TWO WEEKS
Client meeting to present design(s)
Client notes and revisions integrated
Site launched
Site monitored for 2 weeks for any further changes needed
Post project discussion on web hosting plan
WEB BUILD
OPTION #2
6 Page Build Outs
Home
About Us
Services
Projects
Careers
Contact Us
Multiple Lead Form Submissions
Advanced SEO
Two Shoot Days
Custom Header Video
Branded Photos
Up to 12 Headshots
Services Video
Client Testimonial x2
Hiring/Recruitment Video
$15,000 - $18,000
CONTENT ONLY
Two Shoot Days
Custom Header Video
Branded Photos
Up to 12 Headshots
Services Video
Client Testimonial x2
Hiring/Recruitment Video
$9,000 - $11,000
SNOW PACKAGE
SOCIAL CUT
PACKAGE EXAMPLES
HYPE VIDEO
PRODUCTION
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Concept/Planning
Crew Scheduling
File Management: 8 Hour Shoot -
8 Hour Shoot On location camera with travel included
Dedicated Storm Shooter -
Video Editing
Photo Edting
Audio/music sourcing
Basic logo graphic
One revision (Note: This price includes one comprehensive revision, which must be received within seven business days of delivered materials. Additional video production or editing services will be billed at an additional rate of $150.00 per hour.)
Deliverables
MEDIA PROVIDED TO PERRONE
SNOW HYPE VIDEO - (30 SECONDS)
(2) DRIVER RIDE ALONGS - (30 SECONDS)
SOCIAL MEDIA CUTS - 3X 15 SECONDS
AERIAL + GROUND IMAGES - 30-40 EDITED IMAGES
SNOW SHOOT PACKAGE COST
$8,000
RIDE ALONG
CONSTRUCTION MARKETING SIMPLIFIED
PARTNERSHIP OPTIONS
Our branding partnerships are intended to be a simple ongoing marketing engine for your company. It is our goal to develop your unique brand voice and position you in your target market uniquely to boost your image and differentiate you from your competitors.
PARTNERSHIP OPTIONS
ONE - GROWTH
STRATEGY
Quarterly direction meetings to discuss needs and goals (i.e. content brainstorm, website changes, social media direction, etc.)
Brand Development/Design
Overall Marketing Strategy
Content Ideation
Dedicated point person/account manager
Quarterly content creation/release plan
Assessment and market research of other similar + competing brands/companies
With this partnership plan we will be working to co-develop content to keep you top of mind via your online presence. While Tradewind will help create high quality content and help guide your social media, you will also be hands-on in the creation as we guide the strategy and provide consulting. Together we will create content and manage your social channels.
CONTENT CREATION
Quarterly Half Day (Photo/Drone/Video)
Types of content generated:
Company/Team focused videos
Site update videos
Reels/Stories
20-30 photos per shoot
Deliverables based off of content plan/strategy
Benefit: Continuous new content, strategy behind creation, ability to quickly adapt to seasonal changes/new projects.
SOCIAL MEDIA MANAGEMENT
INSTAGRAM
1 to 2 Posts Per Week
1 to 2 Stories Per Week
FACEBOOK
1 to 2 Posts Per Week
SERVICES INCLUDED
Scheduling - post planning, outlining, calendar scheduling, content strategy
File Management - keeping all files created by Tradewind together and organized
Editing
As needed for indicated post creation
Re-Editing footage shot by Tradewind for posting
Graphic Design
As needed for holiday posts, giveaway posts, special announcement posts, hiring posts
Content Writing
As needed for all posts included in above posts outlined
GROWTH PARTNERSHIP PRICING
$3,500/mo
NOTE: Our initial contract will be a three month trial contract as we get to know each other/develop trust and a relationship.
Additionally, once the initial contract has been agreed on; Tradewind will provide a single site shoot at no cost to get the client oriented on our systems and processes and to kickstart our partnership.
ADVANCED
STRATEGY
Quarterly direction meetings to discuss needs and goals (i.e. content brainstorm, website changes, social media direction, etc.)
Brand Development/Design
Overall Marketing Strategy
Content Ideation
Dedicated point person/account manager
Monthly meetings to asses progress and where adjustments may need to be made
Quarterly content creation/release plan
Assessment and market research of other similar + competing brands/companies
With this partnership plan we will be working to develop content to keep you top of mind via your online presence. We will guide your marketing strategy, create content and manage your social channels.
CONTENT CREATION
Bi-monthly Half Day (Photo/Drone/Video)
(Every Other Month)Types of content generated:
Company/Team focused videos
Site update videos
Reels/Stories
20-30 photos per shoot
Deliverables based off of content plan/strategy
Benefit: Continuous new content, strategy behind creation, ability to quickly adapt to seasonal changes/new projects.
SOCIAL MEDIA MANAGEMENT
LINKEDIN
2 Posts Per Week
INSTAGRAM
3 to 4 Posts Per Week
3 to 4 Stories Per Week
FACEBOOK
3 to 4 Posts Per Week
SERVICES INCLUDED
Scheduling - post planning, outlining, calendar scheduling, content strategy
File Management - keeping all files created by Windwood together and organized
Editing
As needed for indicated post creation
Re-Editing footage shot by Windwood for posting
Graphic Design
As needed for holiday posts, giveaway posts, special announcement posts, hiring posts
Content Writing
As needed for all posts included in above posts outlined
ADANCED PARTNERSHIP PRICING
$5,000/mo
NOTE: Our initial contract will be a three month trial contract as we get to know each other/develop trust and a relationship.
Additionally, once the initial contract has been agreed on; Tradewind will provide a single site shoot at no cost to get the client oriented on our systems and processes and to kickstart our partnership.
ENTERPRISE
STRATEGY
Quarterly direction meetings to discuss needs and goals (i.e. content brainstorm, social media direction, etc.)
Brand Development/Design
Overall Marketing Strategy
Content Ideation
Dedicated point person/account manager
Monthly meetings to asses progress and where adjustments may need to be made
Quarterly content creation/release plan
Assessment and market research of other similar + competing brands/companies
With this partnership plan we will be expanding on the services listed above to include a full day of content creation each month, more frequent social media posting and web maintenance.
The increase in shooting and social posting will allow for the ability to reach a much larger audience.
CONTENT CREATION
One full day shoot per month (or two half days)(Photo/Drone/Video)
Types of content generated:
Company/Team focused videos
Site update videos
Reels/Stories
40-60 photos/month
Deliverables based off of content plan/strategy
Benefit: Continuous new content, strategy behind creation, ability to quickly adapt to seasonal changes/new projects.
SOCIAL MEDIA MANAGEMENT
LINKEDIN
3 Posts Per Week
INSTAGRAM
4 to 6 Posts Per Week
4 to 6 Stories Per Week
FACEBOOK
4 to 6 Posts Per Week
SERVICES INCLUDED
Scheduling - post planning, outlining, calendar scheduling, content strategy
File Management - keeping all files created by Tradewind together and organized
Editing
As needed for indicated post creation
Re-Editing footage shot by Tradewind for posting
Graphic Design
As needed for holiday posts, giveaway posts, special announcement posts, hiring posts
Content Writing
As needed for all posts included in above posts outlined
ENTERPRISE PARTNERSHIP PRICING
$7,500/mo
NOTE: Our initial contract will be a three month trial contract as we get to know each other/develop trust and a relationship.
Additionally, once the initial contract has been agreed on; Tradewind will provide a single site shoot at no cost to get the client oriented on our systems and processes and to kickstart our partnership.
FIND OUT MORE ABOUT TRADEWIND…
BRETT (Owner)
Can help you with marketing & content strategy. Can also be found in the field from time to time.
STEVE (Operations Director)
Is your go-to person for all day to day operations. Scheduling teams, managing projects, and making sure everything hits on time is Steve’s job.
GABBY (Photographer)
Usually found taking that awesome sunrise shot, Gabby has spent a couple years with the team putting on his boots and making sure that he’s in the right place at the right time (with a high speed shutter)
DAWN (Social Media Manager)
Onboarding new clients and developing brand voice across all channels is Dawn’s strong suit. She’ll help your posts get scheduled on time & looking their best.
TAYLOR (Content Creation Lead)
Taylor is on site more than most, helping clients capture their biggest projects from Pennsylvania to New York City. Taylor will probably also somehow get an interview & belly laugh out of your most stand-offish employee
SAM (Account Manager)
Makes sure we’re holding up our end of the bargain, and providing our best services is what Sam spends his day doing.
WHY TRADEWIND?
NEW ENGLAND LOCAL
WE’RE HERE IN NEW ENGLAND. NO FLIGHTS. NO MONTHS OUT TO SCHEDULE. WE TALK AT THE BEGINNING OF EVERY MONTH AND OUTLINE A SHOOT SCHEDULE. THEN OUR TEAM OF NEW ENGLAND BASED CREATORS GETS THERE… EVEN IN A BLIZZARD
We know there are other options out there. We might not even be the best one overall. But we want to be the best one for whoever we partner with
INDUSTRY TRUSTED
WE’RE NOT POINT-AND-SHOOT. WE’RE TRUSTED TO MANAGE OUR BUSINESS AT EVERY LEVEL. FROM HELPING UCANE WITH #INVESTINWATERMA, TO CAPTURING THE DOOSAN DD100 LAUNCH IN NORTH AMERICA FOR 2RM, WE’RE HERE TO WALK & TALK THE SAME WAY.
NOT YOUR COUSIN
WE HAVE AN OFFICE, GET PAID SALARIES, AND DO THE WORK WHEN WE’RE ASKED TO BE SOMEWHERE. WE’RE NOT YOUR OPERATOR ASKING FOR DOWN TIME TO TRY TO FIGURE OUT HOW TO FLY A DRONE - WE’RE A PROFESSIONAL MARKETING COMPANY.
LONG TERM PARTNER
WHILE WE CAN HELP WITH SINGLE-SITE CREATION, WE’RE DESIGNED TO BE A PARTNER THAT GROWS WITH YOU. CAPTURING CONTENT, RE-TOOLING IT, AND GETTING THE MESSAGE CLEARER AND MORE EFFECTIVE AS WE PICK UP STEAM.
WE BRING BACKUP
TRADEWIND IS A FAST GROWING CONSTRUCTION MEDIA PARTNER BACKED BY ONE OF NEW HAMPSHIRE’S COOLEST VISUAL-FIRST MARKETING AGENCIES - WINDWOOD. WHILE WINDWOOD WORKS WITH BIG BRANDS LIKE STONYFIELD, TIMBERLAND, AND TITLE BOXING - WE WORK WITH BIG MOVERS LIKE W. L. FRENCH, C. C. CONSTRUCTION, AND ONYX CORPORATION.
BUT WHAT DOES THAT MEAN FOR OUR CLIENTS?
WHEN WE SIT DOWN TO BRAINSTORM, YOUR COMPETITORS HEAR THE THUNDER.
FIND OUT MORE…
ARE THE VIDEOS EVEN THAT GOOD?
YOU DIDN’T HAVE TO ASK IT LIKE THAT, BUT YES.
ARE YOU THE COMPANY THAT FILMED THAT ZAKIM BRIDGE CONVOY FOR FRENCH?
TWO YEARS OF PLANNING, ALL LEGAL, 50 PARTICIPANTS, 10 CREW MEMBERS. YEP.
A FEW OF OUR PARTNERS
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W. L. FRENCH EXCAVATING
Our first client. The ones who took a chance on a small, upstart videographer. Now proudly partnered for 5 years we guide W. L. French’s overall marketing strategy.
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ONYX CORPORATION
Landscape design, landscape construction, aggregate, construction… Onyx has a lot going for it. We’ve been tasked with capturing and sharing everything that’s going on.
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LEI CORPORATION
When one of New England’s largest Landscaping and Snow removal companies needs help hiring for the winter season, we answer.
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EAST COAST CONSTRUCTION
A Rhode Island based company with over 35 years of experience looking to show off their work like no one else can. We’re helping them create content, manage their social, and our website is coming out in February 2023
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DUBNER CORP.
Expanding our range to the New York Metro Area, Stephen Dubner Landscaping has challenged us to help them develop and deploy a new brand. (Completion March 2023)
