PROPOSAL:
LIGHTHOUSE CONTRACTING GROUP
GILFORD | NEW HAMPSHIRE
TRADEWIND MARKETING
Hey Kelsea,
Great connecting with you yesterday!
Below are a couple of options for structuring a comprehensive marketing solution for you. As I mentioned on the phone, this is just a starting point, so if you’d like to adjust anything, we’re more than happy to tailor it to your needs.
Looking forward to connecting next week to discuss further. We truly appreciate the opportunity!
Best,
Brett Marshall
Owner/Creative Director
(203) 644-5435
LIGHTHOUSE CONTRACTING GROUP PROPOSAL
BRAND/SHOOT EXAMPLES
CONSTRUCTION MARKETING SIMPLIFIED
PARTNERSHIP OPTIONS
Our branding partnerships are intended to be a simple ongoing marketing engine for your company. It is our goal to consistently develop your unique brand voice and position you in your target market uniquely to boost your image and differentiate you from your competitors.
We aren’t here to charge you for what you don’t want. Our hope is that one fo these options will fit your needs - though we are OPEN to changing any and all pricing to fit what would work with your budget/content needs.
PARTNERSHIP OPTIONS
OPTION ONE - HYBRID
STRATEGY
6 Month high level direction meetings to discuss needs and goals with Tradewind Directors.
- Brand Development/Design
- Overall Marketing Strategy
- Content Ideation
- Dedicated point person/account managerMonthly video meetings with your dedicated Social Media Manager to asses analytics, progress, goals and to see what adjustments may need to be made
Yearly overall content strategy plan
Yearly assessment and market research of other similar + competing brands/companies
With this partnership plan we will be working to co-develop content to keep you top of mind via your online presence. While Tradewind will help create quality content and help guide your social media, you will also be hands-on in the creation as we guide the strategy and provide consulting. Together we will create content, manage your social channels as needed and have consistent strategy meetings to ensure that your goals are being met.
CONTENT CREATION
Bi-Monthly Half Day shoot (Photo/Drone/Video)
Types of content generated:
Company/Team focused videos
Site update videos
Reels/Stories
Finished project media
20-30 photos
One full team shoot per year
Types of content generated:
About Us interviews
Client Testimonials
(In place of that month’s half-day shoot)
Deliverables based off of content plan/strategy
Benefits: Continuous new content, strategy behind creation, ability to quickly adapt to seasonal changes/new projects.
SOCIAL MEDIA MANAGEMENT
INSTAGRAM
1 to 2 Posts Per Week
1 to 2 Stories Per Week
FACEBOOK
1 to 2 Posts Per Week
LinkedIN
1 Post per week
YOUTUBE
Manage Channel
SERVICES INCLUDED
Scheduling - post planning, outlining, calendar scheduling, content strategy
File Management - keeping all files created by Tradewind together and organized
Editing
As needed for indicated post creation above
5 hours of Editing your provided content per month
Graphic Design
As needed for holiday posts, giveaway posts, special announcement posts, hiring posts
Content Writing
As needed for all posts included in above posts outlined
HYBRID PARTNERSHIP PRICING
$3,250/mo
NOTE: Our initial contract will be a three month trial contract as we get to know each other/develop trust and a relationship.
Additionally, once the initial contract has been agreed on; Tradewind will provide a single site shoot at no cost to get the client oriented on our systems and processes and to kickstart our partnership.
OPTION 2 - FULL MANAGEMENT
STRATEGY
Quarterly direction meetings to discuss needs and goals
Brand Development/Design
Overall Marketing Strategy
Content Ideation
Dedicated point person/account manager
Monthly social meetings to asses progress and where adjustments may need to be made
Six Month content creation/release plan
Assessment and market research of other similar + competing brands/companies as needed
6 month Reporting on:
Organic Traffic
Outcomes (forms filled out, telephone clicks, directions)
Backlinks
SEO Stats
With this partnership plan we will be working to develop content to keep you top of mind via your online presence. We will create content, manage your social channels as well as manage and update your website, SEO, and advertising all in one. With this plan we also offer a 15% total discount on our partner businesses Capitol Copy (Business Cards, Brochures, Company Branded Merchandise, Tradeshow Materials) and Eastman Screen Printing (Professional Apparel, uniforms, etc.)
CONTENT CREATION
Half Day Per Month (Photo/Drone/Video)
Types of content generated:
Company/Team focused videos
Site update videos
Reels/Stories
20-30 photos/month
Two Full-Team Shoots Per Year
Types of Content Generated
About Us Videos
Client Testimonials
Deliverables based off of content plan/strategy
Benefit: Continuous new content, strategy behind creation, ability to quickly adapt to seasonal changes/new projects.
WEB MANAGEMENT
DEDICATED WEBSITE HOSTING (KINSTA)
SSL/SECURITY UPDATES
4 HOURS OF SEO UPDATES/MO
UP TO 8 HOURS OF GENERAL WEB UPDATING/MAINTENANCE PER MONTH
ADS MANAGEMENT
ONE AD CREATED EVERY 6 MONTHS
GOOGLE/INSTAGRAM/FACEBOOK
SOCIAL MEDIA MANAGEMENT
LINKEDIN
2 Posts Per Week
INSTAGRAM
2 - 3 Posts Per Week
3 to 4 Stories Per Week
FACEBOOK
2 - 3 Posts Per Week
YOUTUBE
Fully Managed
SERVICES INCLUDED
Scheduling - post planning, outlining, calendar scheduling, content strategy
File Management - keeping all files created by Windwood together and organized
Editing
As needed for indicated post creation
Up to 10 hours of re-editing/Editing your provided content
Graphic Design
As needed for holiday posts, giveaway posts, special announcement posts, hiring posts
Content Writing
As needed for all posts included in above posts outlined
OPTION 2 PARTNERSHIP PRICING
$5,500/mo
NOTE: Our initial contract will be a three month trial contract as we get to know each other/develop trust and a relationship.
Additionally, once the initial contract has been agreed on; Tradewind will provide a single site shoot at no cost to get the client oriented on our systems and processes and to kickstart our partnership.
FIND OUT MORE ABOUT TRADEWIND…
BRETT (Owner)
Can help you with marketing & content strategy. Can also be found in the field from time to time.
STEVE (Operations Director)
Is your go-to person for all day to day operations. Scheduling teams, managing projects, and making sure everything hits on time is Steve’s job.
GABBY (Photographer)
Usually found taking that awesome sunrise shot, Gabby has spent a couple years with the team putting on his boots and making sure that he’s in the right place at the right time (with a high speed shutter)
DAWN (Social Media Manager)
Onboarding new clients and developing brand voice across all channels is Dawn’s strong suit. She’ll help your posts get scheduled on time & looking their best.
TAYLOR (Content Creation Lead)
Taylor is on site more than most, helping clients capture their biggest projects from Pennsylvania to New York City. Taylor will probably also somehow get an interview & belly laugh out of your most stand-offish employee
SAM (Account Manager)
Makes sure we’re holding up our end of the bargain, and providing our best services is what Sam spends his day doing.
WHY TRADEWIND?
NEW HAMPSHIRE LOCAL
WE’RE HERE IN NEW HAMPSHIRE. NO FLIGHTS. NO MONTHS OUT TO SCHEDULE. WE TALK AT THE BEGINNING OF EVERY MONTH AND OUTLINE A SHOOT SCHEDULE. THEN OUR TEAM OF NEW ENGLAND BASED CREATORS GETS THERE… EVEN IN A BLIZZARD
We know there are other options out there. We might not even be the best one overall. But we want to be the best one for whoever we partner with
INDUSTRY TRUSTED
WE’RE NOT POINT-AND-SHOOT. WE’RE TRUSTED TO MANAGE OUR BUSINESS AT EVERY LEVEL. FROM HELPING UCANE WITH #INVESTINWATERMA, TO CAPTURING THE DOOSAN DD100 LAUNCH IN NORTH AMERICA FOR 2RM, WE’RE HERE TO WALK & TALK THE SAME WAY.
NOT YOUR COUSIN
WE HAVE AN OFFICE, GET PAID SALARIES, AND DO THE WORK WHEN WE’RE ASKED TO BE SOMEWHERE. WE’RE NOT YOUR OPERATOR ASKING FOR DOWN TIME TO TRY TO FIGURE OUT HOW TO FLY A DRONE - WE’RE A PROFESSIONAL MARKETING COMPANY.
LONG TERM PARTNER
WHILE WE CAN HELP WITH SINGLE-SITE CREATION, WE’RE DESIGNED TO BE A PARTNER THAT GROWS WITH YOU. CAPTURING CONTENT, RE-TOOLING IT, AND GETTING THE MESSAGE CLEARER AND MORE EFFECTIVE AS WE PICK UP STEAM.
WE BRING BACKUP
TRADEWIND IS A FAST GROWING CONSTRUCTION MEDIA PARTNER BACKED BY ONE OF NEW HAMPSHIRE’S COOLEST VISUAL-FIRST MARKETING AGENCIES - WINDWOOD. WHILE WINDWOOD WORKS WITH BIG BRANDS LIKE STONYFIELD, TIMBERLAND, AND TITLE BOXING - WE WORK WITH BIG MOVERS LIKE W. L. FRENCH, C. C. CONSTRUCTION, AND ONYX CORPORATION.
BUT WHAT DOES THAT MEAN FOR OUR CLIENTS?
WHEN WE SIT DOWN TO BRAINSTORM, YOUR COMPETITORS HEAR THE THUNDER.
FIND OUT MORE…
ARE THE VIDEOS EVEN THAT GOOD?
YOU DIDN’T HAVE TO ASK IT LIKE THAT, BUT YES.
ARE YOU THE COMPANY THAT FILMED THAT ZAKIM BRIDGE CONVOY FOR FRENCH?
TWO YEARS OF PLANNING, ALL LEGAL, 50 PARTICIPANTS, 10 CREW MEMBERS. YEP.
A FEW OF OUR PARTNERS
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W. L. FRENCH EXCAVATING
Our first client. The ones who took a chance on a small, upstart videographer. Now proudly partnered for 5 years we guide W. L. French’s overall marketing strategy.
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ONYX CORPORATION
Landscape design, landscape construction, aggregate, construction… Onyx has a lot going for it. We’ve been tasked with capturing and sharing everything that’s going on.
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LEI CORPORATION
When one of New England’s largest Landscaping and Snow removal companies needs help hiring for the winter season, we answer.
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EAST COAST CONSTRUCTION
A Rhode Island based company with over 35 years of experience looking to show off their work like no one else can. We’re helping them create content, manage their social, and our website is coming out in February 2023
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DUBNER CORP.
Expanding our range to the New York Metro Area, Stephen Dubner Landscaping has challenged us to help them develop and deploy a new brand. (Completion March 2023)
