21.12.09 Onyx-8.jpg

PROPOSAL:

LEI Corp. Hiring 2024

SHREWSBURY | MASSACHUSETTS

TRADEWIND PROPOSAL

Hey Sr. and Mike,

Below is our proposal to assemble and distribute hiring content for the 2024-2025 snow season. We’d be getting kicked off on editing by August 1st.

Looking forward to working with you again!

Thank you,

Brett Marshall
Creative Director/Owner
Brett@windwoodproductionsllc.com
(203)644-5435

LEI Corporation 2024
August - Sept - Oct - Nov

OVERVIEW

TRADEWIND/WINDWOOD will work with Mike Wilson from LEI Corp to create a series of engaging hiring videos that generate interest and leads among qualified candidates in the target areas that LEI Services.

TRADEWIND will repurpose captured content to create a sequence of videos that cover broad hiring (general hiring) as well as 2-3 specific winter roles needed. We will also provide one single half day shoot with Mike Wilson to create new hiring messaging surrounding the 2024-2025 winter season.

We will also provide ads support to place the ads on Linkedin, Facebook, and Instagram relying on a provided LEI Ads budget to ensure that the ads will reach their target audience.

BRAND/SHOOT EXAMPLES

ADVERTISING EXAMPLES

PROJECT TIMELINE

AUGUST
PROJECT APPROVAL
KICKOFF CALL (MIKE & BRETT)
REFINE CONCEPT & VIDEO DELIVERABLES
SCHEDULE HALF DAY SHOOT

SEPTEMBER

DELIVER FIRST 3 VIDEOS FOR REVIEW
REFINE AD COPY/LINK TO TEAM ENGINE AND WEBSITE
SOFT-LAUNCH ADS TO ENSURE ACCURACY
BEGIN TO RAMP UP

OCTOBER

DELIVER 3 MORE ADS
FULL ADS SPEND MONTH BEGINS
REFINE AD COPY/MESSAGING
FOLLOW UP CALL WITH MIKE

NOVEMBER

DELIVER FINAL 3 ADS
RUN ALL ADS WITH FULL PUSH TO END OF OCTOBER

PROPOSAL

  • Concept (9 VIDEO ADS)

    Planning (1 HALF DAY SHOOT)

    Meeting (1 HOUR MIKE WILSON/BRETT/IAN)

  • ONE HALF DAY (EITHER AT WW/TW HEADQUARTERS OR LEI)

    CREW SIZE:

    1 Producer

    1 Assistant Producer

    1 Audio Engineer

  • Video Editing (9 DAYS)

    Audio/music sourcing

    Basic logo graphic

    Text Graphics

    One revision (Note: This price includes one comprehensive revision, which must be received within seven business days of delivered materials. Additional video production or editing services will be billed at an additional rate of $150.00 per hour.)

    (All notes must be submitted by email, phonecalls will incur an additional meeting fee)

    (Any Emergency/Rush orders will be billed at 2x our hourly rate)

    (Any additional work scope will be billed at $150/hr and must be paid on the 1st of the following month)

    (All communication will be between Mike Wilson and Brett Marshall or Bill Hurley on the Windwood/Tradewind team. Any external communication will only slow the project down/confuse whom is the point person and will be billed at 2x the standard hourly rate.)

  • Any additional videos (30 seconds) will be billed at $1,000/per
    Any additional videos (1 minute) will be billed at $1,500/Per
    Any snow hype videos for a snow kickoff/launch event will be billed at $2500-$5,000 depending on time of request and how complex the edit is.
    Any hour long snow hype video to be played in the background of a snow kickoff event will be billed at $3500-$5000

  • Windwood/Tradewind will provide 9 managed ads for this campaign based on job descriptions provided by LEI Corp.

    Windwood will also revise each ad up to 1 time based on the performance of the ad after a discussion between Mike and Brett.

    Any additional social media requests will be billed at $150/hr (General Posting)

    Any emergency/last minute/phonecalls incurred outside of a Windwood/Tradewind error will be billed at 2x our normal rate.

Deliverables

MEDIA PROVIDED TO LEI Corp.

  1. Five (60 Second) Hiring Videos (2024-2025 focused)

  2. 4 (30 Second) Shorter Cuts (Hype videos)

  3. 9 Written Ads/Managed ads across Facebook, Instagram and Linkedin

Snow hiring project cost 2024-2025

Cost

$18,500

(Expected ad spend $3,000/mo)

FIND OUT MORE ABOUT TRADEWIND…

  • Capital Well initially hired TRADEWIND to create a video for our website backdrop, Since then we have brought them back for everything from our professional headshots to client testimonials.

    Dan Grace
    Vice President | Capital Well Clean Water Systems

  • Brett and his crew are true professionals whose experience and insight have helped us to significantly elevate our brand over the past several years.

    Jessica French
    COO | W. L. French Excavating

  • These videos came out even better than I could have imagined; and I have high standards! I look forward to many more of these in the future!

    Nick Colarusso
    Vice President | Cedar Mill Group

  • We at Northcape Design can not be more fortunate to work with this incredibly talented team. It all started with a photo shoot and grew into full press video production and website design.

    AMY DRUMMOND
    Community Strategist | Northcape Design

  • You guys hit it out of the park! The level of detail between filming, dialogue and final editing was everything we were looking for.

    Stephen Burgoyne
    PRESIDENT | Pavers by Ideal

BRETT (Owner)

Can help you with marketing & content strategy. Can also be found in the field from time to time.

STEVE (Operations Director)

Is your go-to person for all day to day operations. Scheduling teams, managing projects, and making sure everything hits on time is Steve’s job.

GABBY (Photographer)

Usually found taking that awesome sunrise shot, Gabby has spent a couple years with the team putting on his boots and making sure that he’s in the right place at the right time (with a high speed shutter)

DAWN (Social Media Manager)

Onboarding new clients and developing brand voice across all channels is Dawn’s strong suit. She’ll help your posts get scheduled on time & looking their best.

TAYLOR (Content Creation Lead)

Taylor is on site more than most, helping clients capture their biggest projects from Pennsylvania to New York City. Taylor will probably also somehow get an interview & belly laugh out of your most stand-offish employee

SAM (Account Manager)

Makes sure we’re holding up our end of the bargain, and providing our best services is what Sam spends his day doing.

WHY TRADEWIND?

NEW ENGLAND LOCAL

WE’RE HERE IN NEW ENGLAND. NO FLIGHTS. NO MONTHS OUT TO SCHEDULE. WE TALK AT THE BEGINNING OF EVERY MONTH AND OUTLINE A SHOOT SCHEDULE. THEN OUR TEAM OF NEW ENGLAND BASED CREATORS GETS THERE… EVEN IN A BLIZZARD

We know there are other options out there. We might not even be the best one overall. But we want to be the best one for whoever we partner with

INDUSTRY TRUSTED

WE’RE NOT POINT-AND-SHOOT. WE’RE TRUSTED TO MANAGE OUR BUSINESS AT EVERY LEVEL. FROM HELPING UCANE WITH #INVESTINWATERMA, TO CAPTURING THE DOOSAN DD100 LAUNCH IN NORTH AMERICA FOR 2RM, WE’RE HERE TO WALK & TALK THE SAME WAY.

NOT YOUR COUSIN

WE HAVE AN OFFICE, GET PAID SALARIES, AND DO THE WORK WHEN WE’RE ASKED TO BE SOMEWHERE. WE’RE NOT YOUR OPERATOR ASKING FOR DOWN TIME TO TRY TO FIGURE OUT HOW TO FLY A DRONE - WE’RE A PROFESSIONAL MARKETING COMPANY.

LONG TERM PARTNER

WHILE WE CAN HELP WITH SINGLE-SITE CREATION, WE’RE DESIGNED TO BE A PARTNER THAT GROWS WITH YOU. CAPTURING CONTENT, RE-TOOLING IT, AND GETTING THE MESSAGE CLEARER AND MORE EFFECTIVE AS WE PICK UP STEAM.

WE BRING BACKUP

TRADEWIND IS A FAST GROWING CONSTRUCTION MEDIA PARTNER BACKED BY ONE OF NEW HAMPSHIRE’S COOLEST VISUAL-FIRST MARKETING AGENCIES - WINDWOOD. WHILE WINDWOOD WORKS WITH BIG BRANDS LIKE STONYFIELD, TIMBERLAND, AND TITLE BOXING - WE WORK WITH BIG MOVERS LIKE W. L. FRENCH, C. C. CONSTRUCTION, AND ONYX CORPORATION.

BUT WHAT DOES THAT MEAN FOR OUR CLIENTS?
WHEN WE SIT DOWN TO BRAINSTORM, YOUR COMPETITORS HEAR THE THUNDER.

FIND OUT MORE…

ARE THE VIDEOS EVEN THAT GOOD?

YOU DIDN’T HAVE TO ASK IT LIKE THAT, BUT YES.

ARE YOU THE COMPANY THAT FILMED THAT ZAKIM BRIDGE CONVOY FOR FRENCH?

TWO YEARS OF PLANNING, ALL LEGAL, 50 PARTICIPANTS, 10 CREW MEMBERS. YEP.

A FEW OF OUR PARTNERS

  • W. L. FRENCH EXCAVATING

    Our first client. The ones who took a chance on a small, upstart videographer. Now proudly partnered for 5 years we guide W. L. French’s overall marketing strategy.

    FIND OUT HOW WE HELP 'MOVE BOSTON'

  • ONYX CORPORATION

    Landscape design, landscape construction, aggregate, construction… Onyx has a lot going for it. We’ve been tasked with capturing and sharing everything that’s going on.

    FIND OUT HOW WE'RE HELPING ONYX STAND OUT

  • LEI CORPORATION

    When one of New England’s largest Landscaping and Snow removal companies needs help hiring for the winter season, we answer.

    HELPING GROW ONE OF NEW ENGLANDS LARGEST LANDSCAPE/SNOW REMOVAL COMPANIES

  • EAST COAST CONSTRUCTION

    A Rhode Island based company with over 35 years of experience looking to show off their work like no one else can. We’re helping them create content, manage their social, and our website is coming out in February 2023

    Make It

  • DUBNER CORP.

    Expanding our range to the New York Metro Area, Stephen Dubner Landscaping has challenged us to help them develop and deploy a new brand. (Completion March 2023)

    HOW WE'RE CAPTURING THE NY SKYLINE