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PROPOSAL:

KINGSBURY COMPANIES

MIDDLESEX, VT

TRADEWIND MARKETING

Hey Matias,

My apologies for the delay on this proposal.

Below is my recommendation for digital marketing to get things off the ground for Kingsbury.

If you have any follow up questions please don’t hesitate to give me a shout.

Thank you,

Steven Chagnon
Creative Director
(203) 644-5435

KINGSBURY COMPANIES

CONSTRUCTION MARKETING SIMPLIFIED

WHO IS TRADEWIND?

Tradewind is a digital marketing agency located in Concord, NH solely focused on servicing construction and trades businesses in the New England area. We have a full time team of 12 employees specializing in; marketing strategy, content creation, social media management, ad creation/management, web design/maintenance, and graphic & brand design. We have been servicing clients in the industry for just shy of 10 years including; W.L. French, Robert B. Our, C.C. Construction, Supreme Industries and SPS New England.

APPROACH AND METHODOLOGY

OVERVIEW

We consider a multi step approach when expanding a company's services to a larger geographical area. After assessing Kingsbury’s online presence we have broken the process down into (3) major phases followed by an ongoing/maintenance plan.

PHASE ONE

10 WEEKS

Generate evergreen and time of content to establish a baseline for the website, ads and social channels.

Phase One Content:

  1. About Us Video

  2. Services Video

  3. Recruitment/Hiring Video

  4. Office and On Site Branded Photos

This content will be used to build out the website in phase two as well as establish the beginning of a brand awareness campaign across all industry relevant social media platforms (Facebook, Instagram, LinkedIn, and Youtube)

Phase One Goal Markers: generate enough content to; revamp the website, create awareness Ads, start the social media engine and begin establishing Kingsbury as an authority in the industry outside of Vermont.

Our goal markers in phase two: create authority focused content, create trust building content, supply Kingsbury with necessary physical marketing products, generate brand book/guideline to ensure Kingsburys brand is consistent across all digital and physical verticals.

(Tradewind owns a full service print business that can create clothing and promo material.)

PHASE TWO

10 WEEKS

Phase Two: Web revamp (SEO focused), prepare and launch initial awareness ads, create reputation focused content, and create educational focused content.


Phase Two Content:

  1. Client Testimonials

  2. Educational content direct from Kingsbury team

  3. Blog posts (based off of educational content created)

  4. Trade show collateral (background video, company brochure, large format designed poster, promo swag (stickers, mugs, hats, etc.)

  5. Brand Guideline/Book

PHASE THREE

8 WEEKS

Phase three: Launch PPC Ads, continued on site shooting, analytical tracking of social channels, ads and revamped website, 


Phase Three Content:

  1. Site update videos

  2. Social reels

  3. Branded photos


Phase three completes the digital baseline and all ads, SEO and social channels are up to date and being monitored and adjusted accordingly to analytics. 

At the completion of phase three we move into a maintenance plan and can make adjustments where necessary and focus on capturing and tracking all new projects to continue building out the website and generating more marketing collateral for company expansion.

As the size of your geographic footprint increases we can begin creating internal videos focused on safety and training as you will need more employees to accommodate the company growth.

BRAND/SHOOT EXAMPLES

R.P Marzilli | About Us Video

Website Content

SPS New England

Award Video

SPS New England

Logan Airport Bridge Project

W.L French Excavating | Zakim Bridge Shoot

Brand Awareness Campaign

TEAM TRADEWIND

BRETT (Owner)

Can help you with marketing & content strategy. Can also be found in the field from time to time.

STEVE (Operations Director)

Is your go-to person for all day to day operations. Scheduling teams, managing projects, and making sure everything hits on time is Steve’s job.

GABBY (Photographer)

Usually found taking that awesome sunrise shot, Gabby has spent a couple years with the team putting on his boots and making sure that he’s in the right place at the right time (with a high speed shutter)

DAWN (Social Media Manager)

Onboarding new clients and developing brand voice across all channels is Dawn’s strong suit. She’ll help your posts get scheduled on time & looking their best.

TAYLOR (Content Creation Lead)

Taylor is on site more than most, helping clients capture their biggest projects from Pennsylvania to New York City. Taylor will probably also somehow get an interview & belly laugh out of your most stand-offish employee

SAM (Account Manager)

Makes sure we’re holding up our end of the bargain, and providing our best services is what Sam spends his day doing.

COST BREAKDOWN

Deliverables

  1. About Us Video

  2. Services Video

  3. Recruitment/Hiring Video

  4. Office and On Site Branded Photos

  5. Client Testimonials

  6. Educational content direct from Kingsbury team

  7. Brand Guideline/Book

  8. Site update videos

  9. Social reels

  10. Branded photos

  11. Blog posts (based off of educational content created)

  12. Trade show collateral (background video, company brochure, large format designed poster, promo swag (stickers, mugs, hats, etc.)

Market Research $5,000

Brand Strategy/Guide $5,000

Content Development/Deployment $40,000

SEO/ Website enhancement $10,000

Total Cost: $60,000

Additional Costs/Outside Costs

Printing costs

Shoot team travel expenses (outside of 60 miles)

Requested shoots, edits or marketing services outside of agreed contract

Continued Partnership after project completion