21.12.09 Onyx-8.jpg

J. A. MIARA

WILMINGTON | MASSACHUSETTS

TRADEWIND MARKETING WEBSITE & MARKETING PROPOSAL

Hey Katie,

Great talking to you today! Below is our website creation package that I think best fits with the Able Machinery website, as well as ongoing marketing and social media service options!

These are baseline numbers based off of our conversation, if you have any other thoughts we can definitely talk further!

If you have any questions please feel free to reach out - thank you for the opportunity!

Brett Marshall
Creative Director
brett@windwoodproductionsllc.com
(203)644-5435

J. A. MIARA

WEB REBUILD

OVERVIEW

TRADEWIND will work with your team to redesign your website to be modern and user friendly. This project will incorporate high quality photo/video media and advanced SEO, ensuring the design and functionality aligns with top industry standards.

Outlined below is a rough timeline for this complete rebuild

Content Gathering Phase

ONE WEEK

  1. Two Full Days of Shooting

  2. Header Videos/Photos

  3. Company/Service Focused Videos

  4. Project Profiles

  5. Branding Photos

  6. Headshots (Up To 12)

Development Phase

ONE MONTH

  1. Site access and passwords acquired (If Applicable)

  2. Site audit(s), all previously existing content gathered

  3. File management architecture established  

    • TRADEWIND will recommend any security/hosting changes at this point

  4. Graphic development/Brand Audit

  5. Client meeting and onboarding

  6. Sitemap/subjects agreed upon

  7. Client contact appreciated during this phase

Site Build Phase

ONE MONTH

  1. Site concept(s) developed based on graphics/content/intent

  2. Transfer template(s)

  3. Finalize sitemap(s)

  4. Finalize page flow and content layout

  5. Get written and visual content approval

  6. Functionality integration (Scheduling/Payment systems)

Site Finalization Phase

TWO WEEKS

  1. Client meeting to present final design

  2. Client notes and revisions integrated

  3. Site launched

  4. Site monitored for 2 weeks for any further changes needed

  5. Post project discussion on web hosting plan

WEB REDESIGN ESTIMATE

  • 10+ Page Build Outs

    • Home

    • Rigging / Millwright

    • Trucking

    • Crane

    • Storage & Industrial Warehousing

    • Services

    • Equipment

    • Contact Us

    • Company Profile

    • Employment Opportunities

    • Tariff Rules, Terms & Conditions

    • Certificate of Insurance

    • Crane Inspection

  • Lead Form Submissions

  • Advanced SEO

  • PRODUCTION:
    Custom Website Header Video (Highlighting all partnership branding and services)

  • Branded Photos

  • About Us Video (1)

  • Services Video (4)

  • Hiring/Recruitment Video (1)

  • 6 to 8 Social Media cuts

$15,000 - $25,000

CONSTRUCTION MARKETING SIMPLIFIED

BRANDING PARTNERSHIP OVERVIEW

Our branding partnerships are an ongoing all-in-one marketing engine for your company. It is our goal to develop your unique brand voice and position you in your target market uniquely to boost your image and differentiate you from your competitors.

BRAND/SHOOT EXAMPLES

COMPANY EXAMPLES

PARTNERSHIP OPTION ONE - HYBRID

STRATEGY

  1. Quarterly direction meetings to discuss needs and goals (i.e. content brainstorm, website changes, social media direction, etc.)

    • Brand Development/Design

    • Overall Marketing Strategy

    • Content Ideation

    • Dedicated point person/account manager

With this partnership plan we will be working with Katie and J. A. Miara Corporation to co-develop content to keep you top of mind via your online presence. While Tradewind will help create ads/high quality content and help guide your social media, you will also be hands-on in the creation as we guide the strategy and provide consulting. Together we will create content and manage your social channels as needed.

CONTENT CREATION

  • HALF DAY Shoot bi-monthly (Photo/Drone/Video) (Up to 3 sites)

    • 4-5 videos Per Shoot

    • 20-30 Branding Photos

  • Benefit: Continuous new content, strategy behind creation, ability to quickly adapt to seasonal changes/new projects.

RE-EDITING AND GRAPHIC DESIGN

  1. Up to 8 hours per month of re-editing photos and videos submitted by J. A. Miara

  2. Up to 4 Hours per month of graphic design support for holiday posts/hiring announcements, etc.

SOCIAL MEDIA MANAGEMENT

  1. 1-2 Posts All Channels Per Week

    1. INSTAGRAM

    2. FACEBOOK

    3. LINKEDIN

  2. SOCIAL MEDIA KICKOFF AND STRATEGY MEETING

  3. BRANDING UPDATE AS NEEDED

PRICING FOR HYBRID

$3,500/mo

TWO - ADVANCED

STRATEGY

  • Quarterly direction meetings to discuss needs and goals (i.e. content brainstorm, website changes, social media direction, etc.)

    • Brand Development/Design

    • Overall Marketing Strategy

    • Content Ideation

    • Dedicated point person/account manager

  • Monthly meetings to assess progress and where adjustments may need to be made

  • Quarterly content creation/release plan

  • Assessment and market research of other similar + competing brands/companies

With this partnership plan we will be expanding on the services listed above to include a half day of content creation per month, more frequent social media posting, and monthly ad creation/management.

The increase in shooting and social posting will allow for the ability to reach a much larger audience. The quarterly ad creation will drive more traffic to the business as we will be able to apply more focus to different campaigns.

CONTENT CREATION

  • One Half Day Per Month (Photo/Drone/Video)

    • Types of content generated:

      • Company/Team focused videos

      • Site update videos

      • Reels/Stories

      • 20-30 photos/month

  • Deliverables based off of content plan/strategy

  • Benefit: Continuous new content, strategy behind creation, ability to quickly adapt to seasonal changes/new projects.

SOCIAL MEDIA MANAGEMENT

  • LINKEDIN

    • 2 Posts Per Week

  • INSTAGRAM

    • 2 to 3 Posts Per Week

    • 2 to 3 Stories Per Week

  • FACEBOOK

    • 2 to 3 Posts Per Week

  • SERVICES INCLUDED

  • Scheduling - post planning, outlining, calendar scheduling, content strategy

  • File Management - keeping all files created by Tradewind together and organized

  • Editing

    • As needed for indicated post creation

    • Re-Editing footage shot by Tradewind for posting

  • Graphic Design

    • As needed for holiday posts, giveaway posts, special announcement posts, hiring posts

  • Content Writing

    • As needed for all posts included in above posts outlined

AD CREATION/MANAGEMENT

  • One Ad Created Per Quarter

  • LinkedIn, Facebook, Instagram and Google Focused

  • Craft Message

  • Develop Test Ads

  • Determine Measurements of Success and Set Up Tracking

  • Launch Ads

  • Track & Analyze Performance

  • Stay Within Monthly Ad Spend Budget

(WITH A MINIMUM AD SPEND OF $500)
(INCLUDES $250 FACEBOOK AD CREDIT IN FIRST MONTH)

ADVANCED PARTNERSHIP PRICING

$5,000/mo

NOTE: Our initial contract will be a three month trial contract as we get to know each other/develop trust and a relationship.

Additionally, once the initial contract has been agreed on; Tradewind will provide a single site shoot at no cost to get the client oriented on our systems and processes and to kickstart our partnership.