21.12.09 Onyx-8.jpg

PROPOSAL:

PREMIER GUNITE POOLS

PORTSMOUTH RHODE ISLAND

TRADEWIND MARKETING PROPOSAL

Hey Gairad,

Below is our marketing proposal for ongoing; content strategy, content creation, social media management, and ad management.

These are baseline numbers based off of our conversation, if you have any other thoughts or if you think of any other immediate/longterm needs, we can address those moving forward!

If you have any questions please feel free to reach out - thank you for the opportunity!

Brett Marshall
Creative Director
brett@windwoodproductionsllc.com
(203)644-5435

PREMIER GUNITE POOLS

OVERVIEW

WINDWOOD will partner with Gairad and the team from PREMIER GUNITE POOLS to develop, create and deploy content to a primarily web facing audience. WINDWOOD will develop a marketing plan based off of current needs, capture photo/video content and then create content to support social media posting, ad campaigns and potential web page buildouts.

WORK EXAMPLES

TIMELINE

  • Boost company brand presence and audience recognition by identifying key differentiators and generating high quality visual and written content that re-enforces what makes you stand out.

  • Capture unique company culture moments and create engaging content utilizing key team players that can speak to why your company is desirable place to work. Generate broad, long term interest in employment on all channels.

  • Using Tradewind’s content creation specialists, we will agree upon a content-capture schedule to generate regular high-quality media utilizing top of the line photo, video, and . We will also indicate an out-of-schedule shoot cost in the event that additional shooting is required.

  • After a thorough web audit we will determine whether your current website needs a re-design or full re-build. In the quote below we will indicate what we believe a rough estimate of this work will look like based on our initial understanding of your needs.

  • With a dedicated Tradewind Social Media Specialist, you will have a true social media partner who will work with you every step of the way to craft your messaging on each of your targeted social media channel.

  • Generating optimized written and visual content, we will identify your audience’s target keywords and searches and develop content to ensure that when someone searches for your service, you become the best option.

  • If a tree falls in the forest… to drive leads and sales, we will work to first create compelling content - then we will help make sure that everyone in your target sales range will see it.

GOALS

MONTH 1 - FREE

1. COMPLIMENTARY SHOOT
2. DISCOVERY/PLANNING MEETING
3. FIRST PHOTO + VIDEOS ONLINE
4. SOCIAL AND WEB ONBOARDING

MONTH 2, 3, 4 - 1/2 PRICE

1. TOP OF MONTH REVIEW/PLANNING MEETING
2. ADS MEETING
3. BRANDING DESIGN
4. WEB/ADS/SOCIAL AUDIT
5. 1/MONTH MEETING

MONTH 4 - REVIEW/RE-SCOPE

1. SOCIAL MEDIA FULL STEAM
2. ADS FULL STEAM
3. WEB RE-DESIGNED & LAUNCHING
4. CONTENT CREATION FULL STEAM
5. MONTHLY CONTENT MEETINGS

CONSTRUCTION MARKETING SIMPLIFIED

BRANDING PARTNERSHIP OVERVIEW

Our branding partnership is an ongoing all-in-one marketing engine for your company. It is our goal to develop your unique brand voice and position you in your target market uniquely to boost your image and differentiate you from your competitors.

PARTNERSHIP OPTION ONE - HYBRID

STRATEGY

  1. Quarterly direction meetings to discuss needs and goals (i.e. content brainstorm, website changes, social media direction, etc.)

    • Brand Development/Design

    • Overall Marketing Strategy

    • Content Ideation

    • Dedicated point person/account manager

  2. Monthly meetings to asses progress and where adjustments may need to be made

  3. Quarterly content creation/release plan

  4. Assessment and market research of other similar + competing brands/companies

  5. 6 month Reporting on:

    • Organic Traffic

    • Outcomes (forms filled out, telephone clicks, directions)

    • Backlinks

    • SEO Stats

With this partnership plan we will be working to develop content to keep you top of mind via your online presence. We will create content, manage your social channels as well as create and run a quarterly digital ad to drive traffic to your business.. We will improve and maintain your website SEO to ensure that you are a top listed company within Google’s search results.

CONTENT CREATION

  1. Half Day Per Month (Photo/Drone/Video)

    • Types of content generated:

      • Company/Team focused videos

      • Site update videos

      • Reels/Stories

      • 20-30 photos/month

  2. Deliverables based off of content plan/strategy

  3. Benefit: Continuous new content, strategy behind creation, ability to quickly adapt to seasonal changes/new projects.

SOCIAL MEDIA MANAGEMENT

  1. LINKEDIN

    • 1-2 Posts Per Week

  2. INSTAGRAM

    • 2 to 3 Posts Per Week

    • 2 to 3 Stories Per Week

  3. FACEBOOK

    • 2 to 3 Posts Per Week

SERVICES INCLUDED

  • Scheduling - post planning, outlining, calendar scheduling, content strategy

  • File Management - keeping all files created by Windwood together and organized

  1. Editing

    • As needed for indicated post creation

    • Re-Editing footage shot by Windwood for posting

  2. Graphic Design

    • As needed for holiday posts, giveaway posts, special announcement posts, hiring posts

  3. Content Writing

    • As needed for all posts included in above posts outlined

AD CREATION/MANAGEMENT

  1. Quarterly Ad Creation

  2. LinkedIn, Facebook, Instagram and Google Focused

  3. Craft Message

  4. Develop Test Ads

  5. Determine Measurements of Success and Set Up Tracking

  6. Launch Ads

  7. Track & Analyze Performance

  8. Stay Within Monthly Ad Spend Budget

(WITH A MINIMUM AD SPEND OF $500)

PRICING FOR OPTION 1

$4,025/mo

NOTE: Our initial contract will be a three month trial contract as we get to know each other/develop a trust and a relationship.

During the initial 3 months our partnership pricing will be 1/2 the listed price above to ensure that Premier Gunite Pools is seeing value as we build content and assets.

Additionally once the initial contract has been agreed to; Windwood/Tradewind will provide one half day of shooting at no cost to get the client oriented on our systems and processes and to kickstart our partnership.

PARTNERSHIP OPTION TWO - FULL MANAGEMENT

STRATEGY

  1. Quarterly direction meetings to discuss needs and goals (i.e. content brainstorm, website changes, social media direction, etc.)

    • Brand Development/Design

    • Overall Marketing Strategy

    • Content Ideation

    • Dedicated point person/account manager

  2. Monthly meetings to asses progress and where adjustments may need to be made

  3. Quarterly content creation/release plan

  4. Assessment and market research of other similar + competing brands/companies

  5. 6 month Reporting on:

    • Organic Traffic

    • Outcomes (forms filled out, telephone clicks, directions)

    • Backlinks

    • SEO Stats

With this partnership plan we will be expanding on the services listed above to include an additional half day of content creation, more frequent social media posting, monthly ad creation/management and web maintenance. The web maintenance addition will allow for pages to be updated regularly with fresh content as well as building out new pages to highlight newly completed projects, service offerings and updates.

The increase in shooting and social posting will allow for the ability to reach a much larger audience. The monthly ad creation will drive more traffic to the business as we will be able to apply more focus to different campaigns.

CONTENT CREATION

  1. Two Half Days Per Month (Photo/Drone/Video)

    • Types of content generated:

      • Company/Team focused videos

      • Site update videos

      • Reels/Stories

      • 40-60 photos/month

  2. Deliverables based off of content plan/strategy

  3. Benefit: Continuous new content, strategy behind creation, ability to quickly adapt to seasonal changes/new projects.

SOCIAL MEDIA MANAGEMENT

  1. LINKEDIN

    • 3 Posts Per Week

  2. INSTAGRAM

    • 4 to 6 Posts Per Week

    • 4 to 6 Stories Per Week

  3. FACEBOOK

    • 4 to 6 Posts Per Week

SERVICES INCLUDED

  • Scheduling - post planning, outlining, calendar scheduling, content strategy

  • File Management - keeping all files created by Windwood together and organized

  1. Editing

    • As needed for indicated post creation

    • Re-Editing footage shot by Windwood for posting

  2. Graphic Design

    • As needed for holiday posts, giveaway posts, special announcement posts, hiring posts

  3. Content Writing

    • As needed for all posts included in above posts outlined

AD CREATION/MANAGEMENT

  1. Monthly Ad Creation

  2. LinkedIn, Facebook, Instagram and Google Focused

  3. Craft Message

  4. Develop Test Ads

  5. Determine Measurements of Success and Set Up Tracking

  6. Launch Ads

  7. Track & Analyze Performance

  8. Stay Within Monthly Ad Spend Budget

(WITH A MINIMUM AD SPEND OF $500)

WEB MAINTENANCE

Dedicated monthly strategy meeting to discuss immediate needs/long term strategy.

WEB MAINTENANCE:

  1. Project Pages and Galleries up to Date

  2. Create Landing Pages as Needed

  3. SEO Researched Blogs of Completed Jobs

  4. Site Maintenance/Repairs as Needed

  5. Dedicated Hosting Through Kinsta

  6. Website Backups Every 6 Months

  7. Automatic Version Updating

PRICING FOR OPTION 2

$8,325/mo

NOTE: Our initial contract will be a three month trial contract as we get to know each other/develop a trust and a relationship.

During the initial 3 months our partnership pricing will be 1/2 the listed price above to ensure that Premier Gunite Pools is seeing value as we build content and assets.

Additionally once the initial contract has been agreed to; Windwood/Tradewind will provide one half day of shooting at no cost to get the client oriented on our systems and processes and to kickstart our partnership.

FIND OUT MORE ABOUT TRADEWIND…

  • Capital Well initially hired TRADEWIND to create a video for our website backdrop, Since then we have brought them back for everything from our professional headshots to client testimonials.

    Dan Grace
    Vice President | Capital Well Clean Water Systems

  • Brett and his crew are true professionals whose experience and insight have helped us to significantly elevate our brand over the past several years.

    Jessica French
    COO | W. L. French Excavating

  • These videos came out even better than I could have imagined; and I have high standards! I look forward to many more of these in the future!

    Nick Colarusso
    Vice President | Cedar Mill Group

  • We at Northcape Design can not be more fortunate to work with this incredibly talented team. It all started with a photo shoot and grew into full press video production and website design.

    AMY DRUMMOND
    Community Strategist | Northcape Design

  • You guys hit it out of the park! The level of detail between filming, dialogue and final editing was everything we were looking for.

    Stephen Burgoyne
    PRESIDENT | Pavers by Ideal

BRETT (Owner)

Can help you with marketing & content strategy. Can also be found in the field from time to time.

STEVE (Operations Director)

Is your go-to person for all day to day operations. Scheduling teams, managing projects, and making sure everything hits on time is Steve’s job.

GABBY (Photographer)

Usually found taking that awesome sunrise shot, Gabby has spent a couple years with the team putting on his boots and making sure that he’s in the right place at the right time (with a high speed shutter)

DAWN (Social Media Manager)

Onboarding new clients and developing brand voice across all channels is Dawn’s strong suit. She’ll help your posts get scheduled on time & looking their best.

TAYLOR (Content Creation Lead)

Taylor is on site more than most, helping clients capture their biggest projects from Pennsylvania to New York City. Taylor will probably also somehow get an interview & belly laugh out of your most stand-offish employee

SAM (Account Manager)

Makes sure we’re holding up our end of the bargain, and providing our best services is what Sam spends his day doing.

WHY TRADEWIND?

NEW ENGLAND LOCAL

WE’RE HERE IN NEW ENGLAND. NO FLIGHTS. NO MONTHS OUT TO SCHEDULE. WE TALK AT THE BEGINNING OF EVERY MONTH AND OUTLINE A SHOOT SCHEDULE. THEN OUR TEAM OF NEW ENGLAND BASED CREATORS GETS THERE… EVEN IN A BLIZZARD

We know there are other options out there. We might not even be the best one overall. But we want to be the best one for whoever we partner with

INDUSTRY TRUSTED

WE’RE NOT POINT-AND-SHOOT. WE’RE TRUSTED TO MANAGE OUR BUSINESS AT EVERY LEVEL. FROM HELPING UCANE WITH #INVESTINWATERMA, TO CAPTURING THE DOOSAN DD100 LAUNCH IN NORTH AMERICA FOR 2RM, WE’RE HERE TO WALK & TALK THE SAME WAY.

NOT YOUR COUSIN

WE HAVE AN OFFICE, GET PAID SALARIES, AND DO THE WORK WHEN WE’RE ASKED TO BE SOMEWHERE. WE’RE NOT YOUR OPERATOR ASKING FOR DOWN TIME TO TRY TO FIGURE OUT HOW TO FLY A DRONE - WE’RE A PROFESSIONAL MARKETING COMPANY.

LONG TERM PARTNER

WHILE WE CAN HELP WITH SINGLE-SITE CREATION, WE’RE DESIGNED TO BE A PARTNER THAT GROWS WITH YOU. CAPTURING CONTENT, RE-TOOLING IT, AND GETTING THE MESSAGE CLEARER AND MORE EFFECTIVE AS WE PICK UP STEAM.

WE BRING BACKUP

TRADEWIND IS A FAST GROWING CONSTRUCTION MEDIA PARTNER BACKED BY ONE OF NEW HAMPSHIRE’S COOLEST VISUAL-FIRST MARKETING AGENCIES - WINDWOOD. WHILE WINDWOOD WORKS WITH BIG BRANDS LIKE STONYFIELD, TIMBERLAND, AND TITLE BOXING - WE WORK WITH BIG MOVERS LIKE W. L. FRENCH, C. C. CONSTRUCTION, AND ONYX CORPORATION.

BUT WHAT DOES THAT MEAN FOR OUR CLIENTS?
WHEN WE SIT DOWN TO BRAINSTORM, YOUR COMPETITORS HEAR THE THUNDER.

FIND OUT MORE…

ARE THE VIDEOS EVEN THAT GOOD?

YOU DIDN’T HAVE TO ASK IT LIKE THAT, BUT YES.

ARE YOU THE COMPANY THAT FILMED THAT ZAKIM BRIDGE CONVOY FOR FRENCH?

TWO YEARS OF PLANNING, ALL LEGAL, 50 PARTICIPANTS, 10 CREW MEMBERS. YEP.

A FEW OF OUR PARTNERS

  • W. L. FRENCH EXCAVATING

    Our first client. The ones who took a chance on a small, upstart videographer. Now proudly partnered for 5 years we guide W. L. French’s overall marketing strategy.

    FIND OUT HOW WE HELP 'MOVE BOSTON'

  • ONYX CORPORATION

    Landscape design, landscape construction, aggregate, construction… Onyx has a lot going for it. We’ve been tasked with capturing and sharing everything that’s going on.

    FIND OUT HOW WE'RE HELPING ONYX STAND OUT

  • LEI CORPORATION

    When one of New England’s largest Landscaping and Snow removal companies needs help hiring for the winter season, we answer.

    HELPING GROW ONE OF NEW ENGLANDS LARGEST LANDSCAPE/SNOW REMOVAL COMPANIES

  • EAST COAST CONSTRUCTION

    A Rhode Island based company with over 35 years of experience looking to show off their work like no one else can. We’re helping them create content, manage their social, and our website is coming out in February 2023

    Make It

  • DUBNER CORP.

    Expanding our range to the New York Metro Area, Stephen Dubner Landscaping has challenged us to help them develop and deploy a new brand. (Completion March 2023)

    HOW WE'RE CAPTURING THE NY SKYLINE