
PROPOSAL:
HEARTWOOD PROPOSAL
ORONO MAINE
TRADEWIND SINGLE SHOOT PROPOSAL
Hey Brendan,
Below is our proposal for a promotional video for your framing services.
These are baseline numbers based off of our conversation, if you have any other thoughts or if you think of any other immediate/longterm needs, we can address those moving forward!
Additionally, below I have included our content partnership plans as well.
If you have any questions please feel free to reach out - thank you for the opportunity!
Brett Marshall
Creative Director
brett@windwoodproductionsllc.com
(203)644-5435
HEARTWOOD CONSTRUCTION INC.
OVERVIEW
WINDWOOD will partner with Brendan and the team from Heartwood Construction to create a promotional video highlighting their framing services captured at UMaine Orono.
WINDWOOD will supply one half shoot day to capture an interview with Brendan and B-roll of the team at work. The video will focus on their framing services, and what sets them apart from other construction companies. The B-roll will highlight their team at work. WINDWOOD will deliver one (60 Second) promotional video as well as two (15 Second) social friendly cuts.
WORK EXAMPLES
PROPOSAL
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Concept/Planning
Crew Scheduling
File Management: Half Shoot Day -
Half Day B-roll Shoot On location camera with travel included
1 Producer
1 Camera Op -
Video Editing
Audio/music sourcing
Basic logo graphic
One revision (Note: This price includes one comprehensive revision, which must be received within seven business days of delivered materials. Additional video production or editing services will be billed at an additional rate of $150.00 per hour.)
Deliverables
MEDIA PROVIDED TO HEARTWOOD
PROJECT OVERVIEW VIDEO - (60 SECONDS - 1 MINUTE)
DRONE HEADER VIDEO - (30 SECONDS)
SOCIAL MEDIA CUTS - 2X 15 SECONDS
AERIAL + GROUND IMAGES - 20-30 edited images
HALF DAY SHOOT
Cost
$2,500
First time client discount - $1,000
Total cost - $1,500
CONSTRUCTION MARKETING SIMPLIFIED
BRANDING PARTNERSHIP OPTIONS
Our branding partnership is an ongoing all-in-one marketing engine for your company. It is our goal to develop your unique brand voice and position you in your target market uniquely to boost your image and differentiate you from your competitors.
PARTNERSHIP TIMELINE
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Boost company brand presence and audience recognition by identifying key differentiators and generating high quality visual and written content that re-enforces what makes you stand out.
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Capture unique company culture moments and create engaging content utilizing key team players that can speak to why your company is desirable place to work. Generate broad, long term interest in employment on all channels.
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Using Tradewind’s content creation specialists, we will agree upon a content-capture schedule to generate regular high-quality media utilizing top of the line photo, video, and . We will also indicate an out-of-schedule shoot cost in the event that additional shooting is required.
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After a thorough web audit we will determine whether your current website needs a re-design or full re-build. In the quote below we will indicate what we believe a rough estimate of this work will look like based on our initial understanding of your needs.
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With a dedicated Tradewind Social Media Specialist, you will have a true social media partner who will work with you every step of the way to craft your messaging on each of your targeted social media channel.
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Generating optimized written and visual content, we will identify your audience’s target keywords and searches and develop content to ensure that when someone searches for your service, you become the best option.
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If a tree falls in the forest… to drive leads and sales, we will work to first create compelling content - then we will help make sure that everyone in your target sales range will see it.
PARTNERSHIP GOALS
MONTH 1 - FREE
1. COMPLIMENTARY SHOOT
2. DISCOVERY/PLANNING MEETING
3. FIRST PHOTO + VIDEOS ONLINE
4. SOCIAL AND WEB ONBOARDING
MONTH 2, 3, 4 - 1/2 PRICE
1. TOP OF MONTH REVIEW/PLANNING MEETING
2. ADS MEETING
3. BRANDING DESIGN
4. WEB/ADS/SOCIAL AUDIT
5. 1/MONTH MEETING
MONTH 4 - REVIEW/RE-SCOPE
1. SOCIAL MEDIA FULL STEAM
2. ADS FULL STEAM
3. WEB RE-DESIGNED & LAUNCHING
4. CONTENT CREATION FULL STEAM
5. MONTHLY CONTENT MEETINGS
SIGN UP BY FEBRUARY 28TH AND GET:
INTERESTED?
FEBRUARY ONLY: OFFERING OUR ACCELERATION PARTNERSHIP AT 1/2 PRICE FOR THE FIRST 3 MONTHS.
TAKE CONTENT CREATION AND MARKETING OFF YOUR HANDS.
AVAILABILITY THAT WORKS FOR YOUR COMPANY AND PROJECT CALENDAR.
GET A NEW ONLINE PRESENCE UP AND RUNNING IN AS LITTLE AS 3 WEEKS.
SOCIAL MEDIA
MANAGEMENT
ON SITE PHOTO/VIDEO + DRONE
MARKETING AUDIT AND STRATEGY
3-4X POSTS ALL CHANNELS PER MONTH
SOCIAL MEDIA KICKOFF AND STRATEGY MEETING
BRANDING UPDATE AS NEEDED
1 HALF DAY SHOOT/MONTH
COVER UP TO 3 SITES PER MONTH
20-30 BRANDING PHOTOS
UP TO 10 VIDEOS CREATED
BI-MONTHLY STRATEGY MEETING
CONTENT + GROWTH PLAN (YOU CAN KEEP IT EVEN IF YOU CANCEL AFTER 3 MONTHS!)
ACCOUNT MANAGEMENT AND GUIDANCE
AD CREATION AND MANAGEMENT
1-3 ADS CREATED PER MONTH
SIGN UP BY FEBRUARY 28 AND RECIEVE A $250 ADS CREDIT - THAT’S RIGHT, WE’LL PAY FOR YOUR FIRST ROUND OF ADS SO YOU CAN SEE RESULTS.
GRAPHIC DESIGN SERVICES TO CREATE THE ADS
A $5,000/MO VALUE - ONLY $2,500/MO FOR THE FIRST 3 MONTHS
WHAT’S THE CATCH, WHY ARE YOU DOING THIS?
No catch. We’re here to build long term partnerships, this isn’t some fly-by-night cash grab. We’re here to see companies grow their online presence and we’re willing to put our money where our mouth is to see that it gets done right.
Oh. And just to prove that we’re not here to waste your money.
If you’re the right fit for our acceleration partnership - we’re going to do the first shoot free. That’s right.
We want you to see value.
We’re not going to charge you while we’re getting to know each other.
If you don’t want to continue after the first 3 months, you get all the content we’ve created (including the free shoot) in a folder for you. No harm no foul.
Must be in the following states: New Hampshire, Vermont, Maine, Massachusetts, Connecticut, New Jersey, New York. Must complete a 15 minute exploratory phonecall to be considered for our acceleration program. We may not be the right fit for all companies.
PARTNERSHIP OPTION TWO - HYBRID
STRATEGY
Quarterly direction meetings to discuss needs and goals (i.e. content brainstorm, website changes, social media direction, etc.)
Brand Development/Design
Overall Marketing Strategy
Content Ideation
Dedicated point person/account manager
Monthly meetings to asses progress and where adjustments may need to be made
Quarterly content creation/release plan
Assessment and market research of other similar + competing brands/companies
6 month Reporting on:
Organic Traffic
Outcomes (forms filled out, telephone clicks, directions)
Backlinks
SEO Stats
With this partnership plan we will be working to develop content to keep you top of mind via your online presence. We will create content, manage your social channels as well as create and run a quarterly digital ad to drive traffic to your business.. We will improve and maintain your website SEO to ensure that you are a top listed company within Google’s search results.
CONTENT CREATION
Half Day Per Month (Photo/Drone/Video)
Types of content generated:
Company/Team focused videos
Site update videos
Reels/Stories
20-30 photos/month
Deliverables based off of content plan/strategy
Benefit: Continuous new content, strategy behind creation, ability to quickly adapt to seasonal changes/new projects.
SOCIAL MEDIA MANAGEMENT
LINKEDIN
1-2 Posts Per Week
INSTAGRAM
2 to 3 Posts Per Week
2 to 3 Stories Per Week
FACEBOOK
2 to 3 Posts Per Week
SERVICES INCLUDED
Scheduling - post planning, outlining, calendar scheduling, content strategy
File Management - keeping all files created by Windwood together and organized
Editing
As needed for indicated post creation
Re-Editing footage shot by Windwood for posting
Graphic Design
As needed for holiday posts, giveaway posts, special announcement posts, hiring posts
Content Writing
As needed for all posts included in above posts outlined
AD CREATION/MANAGEMENT
Quarterly Ad Creation
LinkedIn, Facebook, Instagram and Google Focused
Craft Message
Develop Test Ads
Determine Measurements of Success and Set Up Tracking
Launch Ads
Track & Analyze Performance
Stay Within Monthly Ad Spend Budget
(WITH A MINIMUM AD SPEND OF $500)
PRICING FOR OPTION TWO
$4,025/mo
NOTE: Our initial contract will be a three month trial contract as we get to know each other/develop a trust and a relationship.
During the initial 3 months our partnership pricing will be 1/2 the listed price above to ensure that you are seeing value as we build content and assets.
Additionally once the initial contract has been agreed to; Windwood/Tradewind will provide one half day of shooting at no cost to get the client oriented on our systems and processes and to kickstart our partnership.
PARTNERSHIP OPTION THREE - FULL MANAGEMENT
STRATEGY
Quarterly direction meetings to discuss needs and goals (i.e. content brainstorm, website changes, social media direction, etc.)
Brand Development/Design
Overall Marketing Strategy
Content Ideation
Dedicated point person/account manager
Monthly meetings to asses progress and where adjustments may need to be made
Quarterly content creation/release plan
Assessment and market research of other similar + competing brands/companies
6 month Reporting on:
Organic Traffic
Outcomes (forms filled out, telephone clicks, directions)
Backlinks
SEO Stats
With this partnership plan we will be expanding on the services listed above to include an additional half day of content creation, more frequent social media posting, monthly ad creation/management and web maintenance. The web maintenance addition will allow for pages to be updated regularly with fresh content as well as building out new pages to highlight newly completed projects, service offerings and updates.
The increase in shooting and social posting will allow for the ability to reach a much larger audience. The monthly ad creation will drive more traffic to the business as we will be able to apply more focus to different campaigns.
CONTENT CREATION
Two Half Days Per Month (Photo/Drone/Video)
Types of content generated:
Company/Team focused videos
Site update videos
Reels/Stories
40-60 photos/month
Deliverables based off of content plan/strategy
Benefit: Continuous new content, strategy behind creation, ability to quickly adapt to seasonal changes/new projects.
SOCIAL MEDIA MANAGEMENT
LINKEDIN
3 Posts Per Week
INSTAGRAM
4 to 6 Posts Per Week
4 to 6 Stories Per Week
FACEBOOK
4 to 6 Posts Per Week
SERVICES INCLUDED
Scheduling - post planning, outlining, calendar scheduling, content strategy
File Management - keeping all files created by Windwood together and organized
Editing
As needed for indicated post creation
Re-Editing footage shot by Windwood for posting
Graphic Design
As needed for holiday posts, giveaway posts, special announcement posts, hiring posts
Content Writing
As needed for all posts included in above posts outlined
AD CREATION/MANAGEMENT
Monthly Ad Creation
LinkedIn, Facebook, Instagram and Google Focused
Craft Message
Develop Test Ads
Determine Measurements of Success and Set Up Tracking
Launch Ads
Track & Analyze Performance
Stay Within Monthly Ad Spend Budget
(WITH A MINIMUM AD SPEND OF $500)
WEB MAINTENANCE
Dedicated monthly strategy meeting to discuss immediate needs/long term strategy.
WEB MAINTENANCE:
Project Pages and Galleries up to Date
Create Landing Pages as Needed
SEO Researched Blogs of Completed Jobs
Site Maintenance/Repairs as Needed
Dedicated Hosting Through Kinsta
Website Backups Every 6 Months
Automatic Version Updating
PRICING FOR OPTION 2
$8,325/mo
NOTE: Our initial contract will be a three month trial contract as we get to know each other/develop a trust and a relationship.
During the initial 3 months our partnership pricing will be 1/2 the listed price above to ensure that you are seeing value as we build content and assets.
Additionally once the initial contract has been agreed to; Windwood/Tradewind will provide one half day of shooting at no cost to get the client oriented on our systems and processes and to kickstart our partnership.
FIND OUT MORE ABOUT TRADEWIND…
BRETT (Owner)
Can help you with marketing & content strategy. Can also be found in the field from time to time.
STEVE (Operations Director)
Is your go-to person for all day to day operations. Scheduling teams, managing projects, and making sure everything hits on time is Steve’s job.
GABBY (Photographer)
Usually found taking that awesome sunrise shot, Gabby has spent a couple years with the team putting on his boots and making sure that he’s in the right place at the right time (with a high speed shutter)
DAWN (Social Media Manager)
Onboarding new clients and developing brand voice across all channels is Dawn’s strong suit. She’ll help your posts get scheduled on time & looking their best.
TAYLOR (Content Creation Lead)
Taylor is on site more than most, helping clients capture their biggest projects from Pennsylvania to New York City. Taylor will probably also somehow get an interview & belly laugh out of your most stand-offish employee
SAM (Account Manager)
Makes sure we’re holding up our end of the bargain, and providing our best services is what Sam spends his day doing.
WHY TRADEWIND?
NEW ENGLAND LOCAL
WE’RE HERE IN NEW ENGLAND. NO FLIGHTS. NO MONTHS OUT TO SCHEDULE. WE TALK AT THE BEGINNING OF EVERY MONTH AND OUTLINE A SHOOT SCHEDULE. THEN OUR TEAM OF NEW ENGLAND BASED CREATORS GETS THERE… EVEN IN A BLIZZARD
We know there are other options out there. We might not even be the best one overall. But we want to be the best one for whoever we partner with
INDUSTRY TRUSTED
WE’RE NOT POINT-AND-SHOOT. WE’RE TRUSTED TO MANAGE OUR BUSINESS AT EVERY LEVEL. FROM HELPING UCANE WITH #INVESTINWATERMA, TO CAPTURING THE DOOSAN DD100 LAUNCH IN NORTH AMERICA FOR 2RM, WE’RE HERE TO WALK & TALK THE SAME WAY.
NOT YOUR COUSIN
WE HAVE AN OFFICE, GET PAID SALARIES, AND DO THE WORK WHEN WE’RE ASKED TO BE SOMEWHERE. WE’RE NOT YOUR OPERATOR ASKING FOR DOWN TIME TO TRY TO FIGURE OUT HOW TO FLY A DRONE - WE’RE A PROFESSIONAL MARKETING COMPANY.
LONG TERM PARTNER
WHILE WE CAN HELP WITH SINGLE-SITE CREATION, WE’RE DESIGNED TO BE A PARTNER THAT GROWS WITH YOU. CAPTURING CONTENT, RE-TOOLING IT, AND GETTING THE MESSAGE CLEARER AND MORE EFFECTIVE AS WE PICK UP STEAM.
WE BRING BACKUP
TRADEWIND IS A FAST GROWING CONSTRUCTION MEDIA PARTNER BACKED BY ONE OF NEW HAMPSHIRE’S COOLEST VISUAL-FIRST MARKETING AGENCIES - WINDWOOD. WHILE WINDWOOD WORKS WITH BIG BRANDS LIKE STONYFIELD, TIMBERLAND, AND TITLE BOXING - WE WORK WITH BIG MOVERS LIKE W. L. FRENCH, C. C. CONSTRUCTION, AND ONYX CORPORATION.
BUT WHAT DOES THAT MEAN FOR OUR CLIENTS?
WHEN WE SIT DOWN TO BRAINSTORM, YOUR COMPETITORS HEAR THE THUNDER.
FIND OUT MORE…
ARE THE VIDEOS EVEN THAT GOOD?
YOU DIDN’T HAVE TO ASK IT LIKE THAT, BUT YES.
ARE YOU THE COMPANY THAT FILMED THAT ZAKIM BRIDGE CONVOY FOR FRENCH?
TWO YEARS OF PLANNING, ALL LEGAL, 50 PARTICIPANTS, 10 CREW MEMBERS. YEP.
A FEW OF OUR PARTNERS