
PROPOSAL:
GREENWICH BAY HOMES PROPOSAL
PROVIDENCE RHODE ISLAND
TRADEWIND MARKETING ESTIMATE
Hey Dan!
Great meeting you the other day!
This proposal should be enough to get us started for the initial 3 months to develop a bank of content and dial down on what the needs are for Greenwich Bay Homes.
I know we had talked about a Logo re-design and website build - I’ve included the logo redesign within the scope of the first 3 months - and I have included additional pricing for a ground up website build.
We’re looking forward to coming out on the week of the 27th!
Brett Marshall
Creative Director
(203)644-5435
Greenwich Bay Homes
WORK EXAMPLES
COMPANY EXAMPLES
OVERVIEW
TRADEWIND will partner with Dan and the team from Greenwich Bay Homes to develop, create and deploy content to a web facing audience. We will be focusing primarily on capturing in-progress builds and finished builds of Greenwich Bay Homes in the Providence, Rhode Island area.
It is our goal to create high-quality visuals to represent the complex and quality builds. We will also work to communicate how Greenwich Bay Homes works in unique spaces, often crafting homes with complex build requirements.
TIMELINE
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Boost company brand presence and audience recognition by identifying key differentiators and generating high quality visual and written content that re-enforces what makes you stand out.
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Using Tradewind’s content creation specialists, we will agree upon a content-capture schedule to generate regular high-quality media utilizing top of the line photo, video, and . We will also indicate an out-of-schedule shoot cost in the event that additional shooting is required.
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After an audit of your current (if any) web properties we will determine whether your website needs additional pages, or if we can augment your current website with new content, or if we need to rebuild fully. We have included ground-up website build pricing below.
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With a dedicated Tradewind Social Media Specialist, you will have a true social media partner who will work with you every step of the way to craft your messaging on each of your targeted social media channel.
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Generating optimized written and visual content, we will identify your audience’s target keywords and searches and develop content to ensure that when someone searches for your service, you become the best option.
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If a tree falls in the forest… to drive leads and sales, we will work to first create compelling content - then we will help make sure that everyone in your target sales range will see it.
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Our Graphic design team will work to understand your brand, style, and how you’d like to be perceived by your target audience. We will develop logo options, once we have settled on a Logo that speaks for your brand - we will help develop a brand package. If needed, we also can provide promotional products such as T-Shirts, Vests, Hoodies, etc. through our sister company Eastman Screen Printing.
GOALS
PRE CONTRACT
1. COMPLIMENTARY SHOOT
2. DISCOVERY/PLANNING MEETING
3. FIRST PHOTO + VIDEOS ONLINE
4. SOCIAL AND WEB ONBOARDING
5. LOGO DESIGN DISCUSSION
MONTH 1 + 2 - 1/2 PRICE
1. TOP OF MONTH REVIEW/PLANNING MEETING
2. ADS MEETING
3. BRANDING DESIGN
4. WEB/ADS/SOCIAL AUDIT
5. 1/MONTH MEETING
6. LOGO DESIGN CONCEPT
MONTH 3 - FULL PRICE
REVIEW
1. SOCIAL MEDIA FULL STEAM
2. ADS FULL STEAM
3. WEB AUDIT COMPLETE
4. CONTENT CREATION FULL STEAM
5. QUARTERLY CONTENT MEETINGS
6. LOGO FINALIZATION AND DELIVERY
CLICK THE PANELS BELOW TO EXPAND
PRICING VALID IF AGREED UPON BY FEBRUARY 28TH
Greenwich Bay Homes Proposal
PRICE: $2,500/MO
PRE CONTRACT (FEBRUARY): ONE COMPLIMENTARY SITE SHOOT
MONTH 1 (MARCH): $1,250/MO
MONTH 2 (APRIL): $1,250/MO
MONTH 3 (MAY): $2,500/MO
INITIAL CONTRACT IS FOR THREE MONTHS, ONCE CONTRACT IS SIGNED WE PROVIDE YOU WITH YOUR FIRST FREE SHOOT AND SCHEDULE YOUR KICKOFF MEETINGS TO RAMP UP CREATION. IF YOU ARE NOT SATISFIED AFTER 3 MONTHS ALL CONTENT WILL BE TURNED OVER TO YOU. IF YOU WOULD LIKE TO CHANGE OUR SERVICE OFFERING PACKAGE TO A DIFFERENT TIER OR A NEW ARRANGEMENT AFTER 3 MONTHS, WE CAN ALSO ACCOMMODATE THAT.
We have identified a shoot day on the week of February 27th which we will include as your complimentary shoot. If the shoot date is within that week but falls in March, we will provide a second shoot date in March.
SOCIAL MEDIA
MANAGEMENT
1X POSTS ALL CHANNELS PER WEEK
SOCIAL MEDIA KICKOFF AND STRATEGY MEETING
BRANDING UPDATE AS NEEDED
ON SITE PHOTO/VIDEO + DRONE
1-2 SITE SHOOTS/MO
MUST BE COMPLETED ON THE SAME DAY - UP TO 2 HOURS/SITE.
15-20 BRANDING PHOTOS
UP TO 6 VIDEOS CREATED
MARKETING AUDIT AND STRATEGY
QUARTERLY MEETINGS (Every 3 months from date of contract start)
Brand Development/Design
Overall Marketing Strategy
Content Ideation
Dedicated point person/account manager
LOGO DESIGN
Logo design conversation
3 initial options presented
2 rounds of revision
Brand guide developed off of logo concept
AD CREATION AND MANAGEMENT
1 AD CREATED PER QUARTER (Every 3 Months) (Initial contract provides 1 to 2 ads)
INCLUDES $100 FACEBOOK AD CREDIT
GRAPHIC DESIGN SERVICES TO CREATE THE ADS
INITIAL CONTRACT OFFER ACTUAL PRICE BREAKDOWN:
WEBSITE PRICING
While website pricing does not fall under our monthly marketing plan budget we did want to include website options to give you an understanding of what we can accomplish as we build our content library.
GROWTH WEBSITE:
Homepage
About us
contact
1 service page
Portfolio (one page)
ADVANCED WEBSITE: FIVE PAGE WEBSITE WITH PORTFOLIO
Homepage
3 Service/Solution Pages
Contact Page
About Us
1 Landing Page for ads
Expanded Multi-page Portfolio
Blog or Gallery Page
ENTERPRISE WEBSITE: COMPLEX WEBSITE UP TO 10 PAGES
5-10 Service/Solution pages
3 Landing Pages
5-10 industry or company specific pages
Team Page
Contact
About Us
3 Landing Pages for ads
Portfolio
Gallery
Blog
GROWTH WEBSITE EXAMPLE
ADVANCED WEBSITE EXAMPLE
ENTERPRISE WEBSITE EXAMPLE
GROWTH WEBSITE PRICE: $2000-$2500
ADVANCED WEBSITE PRICE: $4,500-$6,500
ENTERPRISE WEBSITE PRICE: Starting at $12,000
BUILT ON WORDPRESS | PROCESS TAKES BETWEEN 4-6 MONTHS
BUILT ON SQUARESPACE OR WORDPRESS | PROCESS TAKES BETWEEN 2-4 MONTHS
BUILT ON SQUARESPACE | PROCESS TAKES BETWEEN 1-3 MONTHS
FIND OUT MORE ABOUT TRADEWIND…
BRETT (Owner)
Can help you with marketing & content strategy. Can also be found in the field from time to time.
STEVE (Operations Director)
Is your go-to person for all day to day operations. Scheduling teams, managing projects, and making sure everything hits on time is Steve’s job.
GABBY (Photographer)
Usually found taking that awesome sunrise shot, Gabby has spent a couple years with the team putting on his boots and making sure that he’s in the right place at the right time (with a high speed shutter)
DAWN (Social Media Manager)
Onboarding new clients and developing brand voice across all channels is Dawn’s strong suit. She’ll help your posts get scheduled on time & looking their best.
TAYLOR (Content Creation Lead)
Taylor is on site more than most, helping clients capture their biggest projects from Pennsylvania to New York City. Taylor will probably also somehow get an interview & belly laugh out of your most stand-offish employee
SAM (Account Manager)
Makes sure we’re holding up our end of the bargain, and providing our best services is what Sam spends his day doing.
WHY TRADEWIND?
NEW ENGLAND LOCAL
WE’RE HERE IN NEW ENGLAND. NO FLIGHTS. NO MONTHS OUT TO SCHEDULE. WE TALK AT THE BEGINNING OF EVERY MONTH AND OUTLINE A SHOOT SCHEDULE. THEN OUR TEAM OF NEW ENGLAND BASED CREATORS GETS THERE… EVEN IN A BLIZZARD
We know there are other options out there. We might not even be the best one overall. But we want to be the best one for whoever we partner with
INDUSTRY TRUSTED
WE’RE NOT POINT-AND-SHOOT. WE’RE TRUSTED TO MANAGE OUR BUSINESS AT EVERY LEVEL. FROM HELPING UCANE WITH #INVESTINWATERMA, TO CAPTURING THE DOOSAN DD100 LAUNCH IN NORTH AMERICA FOR 2RM, WE’RE HERE TO WALK & TALK THE SAME WAY.
NOT YOUR COUSIN
WE HAVE AN OFFICE, GET PAID SALARIES, AND DO THE WORK WHEN WE’RE ASKED TO BE SOMEWHERE. WE’RE NOT YOUR OPERATOR ASKING FOR DOWN TIME TO TRY TO FIGURE OUT HOW TO FLY A DRONE - WE’RE A PROFESSIONAL MARKETING COMPANY.
LONG TERM PARTNER
WHILE WE CAN HELP WITH SINGLE-SITE CREATION, WE’RE DESIGNED TO BE A PARTNER THAT GROWS WITH YOU. CAPTURING CONTENT, RE-TOOLING IT, AND GETTING THE MESSAGE CLEARER AND MORE EFFECTIVE AS WE PICK UP STEAM.
WE BRING BACKUP
TRADEWIND IS A FAST GROWING CONSTRUCTION MEDIA PARTNER BACKED BY ONE OF NEW HAMPSHIRE’S COOLEST VISUAL-FIRST MARKETING AGENCIES - WINDWOOD. WHILE WINDWOOD WORKS WITH BIG BRANDS LIKE STONYFIELD, TIMBERLAND, AND TITLE BOXING - WE WORK WITH BIG MOVERS LIKE W. L. FRENCH, C. C. CONSTRUCTION, AND ONYX CORPORATION.
BUT WHAT DOES THAT MEAN FOR OUR CLIENTS?
WHEN WE SIT DOWN TO BRAINSTORM, YOUR COMPETITORS HEAR THE THUNDER.
FIND OUT MORE…
ARE THE VIDEOS EVEN THAT GOOD?
YOU DIDN’T HAVE TO ASK IT LIKE THAT, BUT YES.
ARE YOU THE COMPANY THAT FILMED THAT ZAKIM BRIDGE CONVOY FOR FRENCH?
TWO YEARS OF PLANNING, ALL LEGAL, 50 PARTICIPANTS, 10 CREW MEMBERS. YEP.
A FEW OF OUR PARTNERS