PROPOSAL: Social Media Management Proposal
Green Jay Landscape Design
RYE | NEW YORK
TRADEWIND PROPOSAL
Hey Kathryn,
It was really nice chatting with you and the Green Jay team!
Below, I’ve outlined several options for collaborating with me and my team on social media strategy. We’ve also included content creation options - Each tier is detailed to highlight the services included and how they align with what we discussed.
Please don’t hesitate to reach out if you have any questions or would like further clarification—I’m happy to help!
Looking forward to hearing your thoughts!
Best,
Thank you,
Brett Marshall
Creative Director/Owner
Brett@windwoodproductionsllc.com
(203)644-5435
Green Jay Landscape Design
OVERVIEW
We’re excited to present three partnership plans tailored to meet the unique needs of Green Jay Landscape Design - Each plan is designed to elevate your social media presence through strategic collaboration, adding in options for direct management, and if desired, content creation.
Plan 1: Strategy Only
TRADEWIND will work closely with Kathryn, Lora, and the Green Jay team to develop a comprehensive social media strategy that aligns with your goals. This plan includes detailed recommendations, actionable insights, and a roadmap to guide Kathryn in executing and capturing content, while having Tradewind as a sounding board on content strategy.
Plan 2: Strategy + Management
Building on the strategic foundation, this plan includes hands-on management of Green Jay’s social media platforms. TRADEWIND will collaborate with Green Jay Landscape Design to implement and uphold content scheduling, platform optimization, and audience engagement to ensure consistent and impactful communication.
Plan 3: Strategy, Management + Content Creation
This all-inclusive partnership encompasses strategy, platform management, and the creation of bespoke social media content. From visuals and videos to compelling copy, TRADEWIND will work with Green Jay Landscape Design to be a reliable partner to create and uphold the end-to-end process of developing Green Jay’s Persona on all Social Media Platforms.
OPTION ONE - STRATEGY
STRATEGY ONLY
Quarterly direction meetings with Account Management to discuss needs and goals (i.e. content brainstorm, website changes, social media direction, etc.)
Brand Development/Design
Overall Marketing Strategy
Content Ideation
Dedicated point person/account manager
Monthly meetings with Dedicated Social Media Manager to asses progress, discuss posting, and content strategy, and where adjustments may need to be made
Assessment and market research of other similar + competing brands/companies
With this partnership plan, TRADEWIND will serve as your strategic guide, collaborating with Green Jay to co-develop a tailored social media approach. Through monthly planning meetings, we’ll review upcoming content opportunities and provide actionable suggestions to keep your brand top of mind. Quarterly strategy and reporting meetings will ensure your social media aligns with your business goals, while offering insights to refine performance.
This plan allows Green Jay to remain hands-on in content creation and social media management, with TRADEWIND providing expert guidance, strategic recommendations, and consulting. Together, we’ll craft impactful content and optimize your online presence, ensuring your platforms reflect the heart of your brand and engage your audience effectively.
STRATEGY PARTNERSHIP PRICING
$1,200/mo
NOTE: Our initial contract will be a three month trial contract as we get to know each other/develop trust and a relationship.
OPTION TWO - DIRECT MANAGEMENT
STRATEGY
Quarterly direction meetings with Account Management to discuss needs and goals (i.e. content brainstorm, website changes, social media direction, etc.)
Brand Development/Design
Overall Marketing Strategy
Content Ideation
Dedicated point person/account manager
Monthly meetings with Dedicated Social Media Manager to asses progress, discuss posting, and content strategy, and where adjustments may need to be made
Assessment and market research of other similar + competing brands/companies
With this partnership plan, TRADEWIND takes a more active role in managing Green Jay’s social media presence. Our social media managers will directly oversee your accounts, handling scheduling, posting, and engagement to ensure consistent, impactful content delivery.
We’ll collaborate closely with the Green Jay team to co-create content that aligns with your brand’s voice and objectives. Whether Green Jay provides content for refinement or we guide the development process, our team ensures your platforms are professionally managed while staying authentic to your brand.
Through monthly planning meetings and quarterly strategy and reporting sessions, we’ll keep you informed and engaged in the process, while TRADEWIND handles the day-to-day operations. This approach allows Green Jay to maintain creative input while delegating the operational tasks to a trusted partner, ensuring your social media runs seamlessly and drives results.
SOCIAL MEDIA MANAGEMENT
INSTAGRAM
1 to 2 Posts Per Week
1 to 2 Stories Per Week
FACEBOOK
1 to 2 Posts Per Week
LINKEDIN
1 Post Per Week
SERVICES INCLUDED
Scheduling - post planning, outlining, calendar scheduling, content strategy
File Management - keeping all files created by Tradewind together and organized
Editing
As needed for indicated post creation
Re-Editing footage shot by Green Jay for posting
Graphic Design
As needed for holiday posts, giveaway posts, special announcement posts, hiring posts
Content Writing
As needed for all posts included in above posts outlined
DIRECT MANAGEMENT PRICING
$2,500/mo
NOTE: Our initial contract will be a three month trial contract as we get to know each other/develop trust and a relationship.
OPTION THREE - CONTENT CREATION AND MANAGEMENT
STRATEGY
Quarterly direction meetings with Brett & Account Management to discuss needs and goals (i.e. content brainstorm, website changes, social media direction, etc.)
Brand Development/Design
Overall Marketing Strategy
Content Ideation
Dedicated point person/account manager
Monthly meetings with Dedicated Social Media Manager to asses progress, discuss posting, and content strategy, and where adjustments may need to be made
Assessment and market research of other similar + competing brands/companies
With this all-inclusive partnership plan, TRADEWIND provides a comprehensive solution for Green Jay’s social media presence, combining expert strategy, hands-on management, and professional content creation. Each month, our team will conduct a dedicated content shoot to capture high-quality visuals, videos, and other assets tailored to your brand’s goals and audience.
Our social media managers will handle scheduling, posting, and engagement across your platforms, ensuring your content is consistently delivered with maximum impact. While Green Jay remains a collaborator in the creative process, TRADEWIND takes the lead in developing and managing your content, freeing your team to focus on other priorities.
Monthly planning meetings will keep content aligned with your objectives, while quarterly strategy and reporting sessions provide insights to refine and enhance your social media performance. This plan offers the perfect balance of professional execution and collaborative input, creating a seamless social media presence that authentically represents Green Jay and drives engagement.
CONTENT CREATION
One Half Day Shoot Per Month (Or Full Day Every Other Month)
Photo, Video, Drone included
Types of content generated (Progressive content capture including the following types of videos as needed for the season/what the focus is):
Company/Team focused videos
Service Videos
Company highlights/events
Client testimonials
Site update videos
Reels/Stories
20 photos/Mo
Deliverables based off of content plan/strategy
Benefit: Continuous new content, strategy behind creation, ability to quickly adapt to seasonal changes/new projects.
SOCIAL MEDIA MANAGEMENT
INSTAGRAM
1 to 2 Posts Per Week
1 to 2 Stories Per Week
FACEBOOK
1 to 2 Posts Per Week
LINKEDIN
1 Post Per Week
SERVICES INCLUDED
Scheduling - post planning, outlining, calendar scheduling, content strategy
File Management - keeping all files created by Tradewind together and organized
Editing
As needed for indicated post creation
Re-Editing footage shot by Tradewind/Green Jay for posting
Graphic Design
As needed for holiday posts, giveaway posts, special announcement posts, hiring posts
Content Writing
As needed for all posts included in above posts outlined
CONTENT CREATION & MANAGEMENT PARTNERSHIP PRICING
$4,500/mo
NOTE: Our initial contract will be a three month trial contract as we get to know each other/develop trust and a relationship.
RELEVANT CONTENT EXAMPLES
FIND OUT MORE ABOUT TRADEWIND…
BRETT (Owner)
Can help you with marketing & content strategy. Can also be found in the field from time to time.
STEVE (Operations Director)
Is your go-to person for all day to day operations. Scheduling teams, managing projects, and making sure everything hits on time is Steve’s job.
GABBY (Photographer)
Usually found taking that awesome sunrise shot, Gabby has spent a couple years with the team putting on his boots and making sure that he’s in the right place at the right time (with a high speed shutter)
DAWN (Social Media Manager)
Onboarding new clients and developing brand voice across all channels is Dawn’s strong suit. She’ll help your posts get scheduled on time & looking their best.
TAYLOR (Content Creation Lead)
Taylor is on site more than most, helping clients capture their biggest projects from Pennsylvania to New York City. Taylor will probably also somehow get an interview & belly laugh out of your most stand-offish employee
SAM (Account Manager)
Makes sure we’re holding up our end of the bargain, and providing our best services is what Sam spends his day doing.
WHY TRADEWIND?
NEW ENGLAND LOCAL
WE’RE HERE IN NEW ENGLAND. NO FLIGHTS. NO MONTHS OUT TO SCHEDULE. WE TALK AT THE BEGINNING OF EVERY MONTH AND OUTLINE A SHOOT SCHEDULE. THEN OUR TEAM OF NEW ENGLAND BASED CREATORS GETS THERE… EVEN IN A BLIZZARD
We know there are other options out there. We might not even be the best one overall. But we want to be the best one for whoever we partner with
INDUSTRY TRUSTED
WE’RE NOT POINT-AND-SHOOT. WE’RE TRUSTED TO MANAGE OUR BUSINESS AT EVERY LEVEL. FROM HELPING UCANE WITH #INVESTINWATERMA, TO CAPTURING THE DOOSAN DD100 LAUNCH IN NORTH AMERICA FOR 2RM, WE’RE HERE TO WALK & TALK THE SAME WAY.
NOT YOUR COUSIN
WE HAVE AN OFFICE, GET PAID SALARIES, AND DO THE WORK WHEN WE’RE ASKED TO BE SOMEWHERE. WE’RE NOT YOUR OPERATOR ASKING FOR DOWN TIME TO TRY TO FIGURE OUT HOW TO FLY A DRONE - WE’RE A PROFESSIONAL MARKETING COMPANY.
LONG TERM PARTNER
WHILE WE CAN HELP WITH SINGLE-SITE CREATION, WE’RE DESIGNED TO BE A PARTNER THAT GROWS WITH YOU. CAPTURING CONTENT, RE-TOOLING IT, AND GETTING THE MESSAGE CLEARER AND MORE EFFECTIVE AS WE PICK UP STEAM.
WE BRING BACKUP
TRADEWIND IS A FAST GROWING CONSTRUCTION MEDIA PARTNER BACKED BY ONE OF NEW HAMPSHIRE’S COOLEST VISUAL-FIRST MARKETING AGENCIES - WINDWOOD. WHILE WINDWOOD WORKS WITH BIG BRANDS LIKE STONYFIELD, TIMBERLAND, AND TITLE BOXING - WE WORK WITH BIG MOVERS LIKE W. L. FRENCH, C. C. CONSTRUCTION, AND ONYX CORPORATION.
BUT WHAT DOES THAT MEAN FOR OUR CLIENTS?
WHEN WE SIT DOWN TO BRAINSTORM, YOUR COMPETITORS HEAR THE THUNDER.
FIND OUT MORE…
ARE THE VIDEOS EVEN THAT GOOD?
YOU DIDN’T HAVE TO ASK IT LIKE THAT, BUT YES.
ARE YOU THE COMPANY THAT FILMED THAT ZAKIM BRIDGE CONVOY FOR FRENCH?
TWO YEARS OF PLANNING, ALL LEGAL, 50 PARTICIPANTS, 10 CREW MEMBERS. YEP.
A FEW OF OUR PARTNERS
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W. L. FRENCH EXCAVATING
Our first client. The ones who took a chance on a small, upstart videographer. Now proudly partnered for 5 years we guide W. L. French’s overall marketing strategy.
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ONYX CORPORATION
Landscape design, landscape construction, aggregate, construction… Onyx has a lot going for it. We’ve been tasked with capturing and sharing everything that’s going on.
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LEI CORPORATION
When one of New England’s largest Landscaping and Snow removal companies needs help hiring for the winter season, we answer.
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EAST COAST CONSTRUCTION
A Rhode Island based company with over 35 years of experience looking to show off their work like no one else can. We’re helping them create content, manage their social, and our website is coming out in February 2023
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DUBNER CORP.
Expanding our range to the New York Metro Area, Stephen Dubner Landscaping has challenged us to help them develop and deploy a new brand. (Completion March 2023)
