PROPOSAL:
GREEN JAY LANDSCAPE DESIGN
RYE, NEW YORK
TRADEWIND MARKETING
Hey Kathryn!
Great speaking with you last week.
Below is a proposal to create and maintain Google Ads for your Landscape Design Offer.
If you have any questions please feel free to give me a shout.
Steven Chagnon
Operations Director
steven@windwoodproductionsllc.com
(603)724-3147
GREEN JAY LANDSCAPE DESIGN
OVERVIEW
Tradewind will work with Kathryn and the Green Jay Landscape Design Team to create and manage a Google Ads campaign for Green Jay Landscape Design to promote their landscape design services. The campaign will focus on driving traffic to their website (eventual landing page), generating leads from homeowners and businesses interested in landscape design, and boosting their brand visibility in the targeted service areas. To achieve this, we will perform keyword research, create compelling ads, optimize targeting, and monitor the campaign’s performance for continuous improvement.
PROPOSAL
Google Ads Campaign: Landscape Design Offer
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Define campaign goals
Brainstorm seed keywords
Use keyword research tools
Analyze search volume
Check competitor keywords
Group related keywords
Prioritize high-value terms
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Set campaign objective
Choose campaign type
Define target audience
Set geographic targeting
Choose bidding strategy
Set campaign budget
Create ad groups
Write ad copy
Add ad extensions
Link landing pages
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Track key metrics
Analyze ad performance
Adjust bids regularly
Pause low-performing ads
Refine keyword targeting
Test new ad variations
Request landing page updates
Review audience settings
Optimize ad extensions
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Set tracking goals
Review campaign metrics
Analyze conversion data
Identify performance trends
Compare against benchmarks
Generate visual reports
Highlight key insights
Recommend optimizations
Share results regularly
Update stakeholders frequently
INITIAL SETUP COST
$600
AD MAINTENANCE
$125/Hour
Includes Monitoring, Optimization and Analytics Reporting.
A FEW OF OUR PARTNERS
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W. L. FRENCH EXCAVATING
Our first client. The ones who took a chance on a small, upstart videographer. Now proudly partnered for 5 years we guide W. L. French’s overall marketing strategy.
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ONYX CORPORATION
Landscape design, landscape construction, aggregate, construction… Onyx has a lot going for it. We’ve been tasked with capturing and sharing everything that’s going on.
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LEI CORPORATION
When one of New England’s largest Landscaping and Snow removal companies needs help hiring for the winter season, we answer.
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EAST COAST CONSTRUCTION
A Rhode Island based company with over 35 years of experience looking to show off their work like no one else can. We’re helping them create content, manage their social, and our website is coming out in February 2023
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DUBNER CORP.
Expanding our range to the New York Metro Area, Stephen Dubner Landscaping has challenged us to help them develop and deploy a new brand. (Completion March 2023)
BRETT (Owner)
Can help you with marketing & content strategy. Can also be found in the field from time to time.
STEVE (Operations Director)
Is your go-to person for all day to day operations. Scheduling teams, managing projects, and making sure everything hits on time is Steve’s job.
GABBY (Photographer)
Usually found taking that awesome sunrise shot, Gabby has spent a couple years with the team putting on his boots and making sure that he’s in the right place at the right time (with a high speed shutter)
DAWN (Social Media Manager)
Onboarding new clients and developing brand voice across all channels is Dawn’s strong suit. She’ll help your posts get scheduled on time & looking their best.
TAYLOR (Content Creation Lead)
Taylor is on site more than most, helping clients capture their biggest projects from Pennsylvania to New York City. Taylor will probably also somehow get an interview & belly laugh out of your most stand-offish employee
SAM (Account Manager)
Makes sure we’re holding up our end of the bargain, and providing our best services is what Sam spends his day doing.
