21.12.09 Onyx-8.jpg

PROPOSAL:

Company Name

Town…, State…

TRADEWIND MARKETING PROPOSAL

Hey …,

Below is our marketing proposal for ongoing; content strategy, content creation, social media management, and responsive website creation.

…

If you have any questions please feel free to reach out - thank you for the opportunity!

Brett Marshall
Creative Director
brett@windwoodproductionsllc.com
(203)644-5435

Company Name

WORK EXAMPLES

OTHER PARTNERSHIP OPTIONS

ONE - HYBRID

STRATEGY

  1. Quarterly direction meetings to discuss needs and goals (i.e. content brainstorm, website changes, social media direction, etc.)

    • Brand Development/Design

    • Overall Marketing Strategy

    • Content Ideation

    • Dedicated point person/account manager

With this partnership plan we will be working with Foulsham Corporation to co-develop content to keep you top of mind via your online presence. While Tradewind will help create ads/high quality content and help guide your social media, you will also be hands-on in the creation as we guide the strategy and provide consulting. Together we will create content, manage your social channels as needed and create and run a quarterly digital ad to drive traffic to your business.

CONTENT CREATION

  1. 1-2 Single Site Shoots Per Month (Photo/Drone/Video)

    • Up to two hours per site

    • 15-20 Branding Photos

    • Up to six videos created per month

  2. Benefit: Continuous new content, strategy behind creation, ability to quickly adapt to seasonal changes/new projects.

SOCIAL MEDIA MANAGEMENT

  1. 1-2 Posts All Channels Per Week

    1. INSTAGRAM

    2. FACEBOOK

    3. LINKEDIN

  2. SOCIAL MEDIA KICKOFF AND STRATEGY MEETING

  3. BRANDING UPDATE AS NEEDED

AD CREATION/MANAGEMENT

  1. 1 AD CREATED PER QUARTER

  2. INCLUDES $100 FACEBOOK AD CREDIT

  3. GRAPHIC DESIGN SERVICES TO CREATE THE ADS

(WITH A MINIMUM AD SPEND OF $500/mo)
(INCLUDES $100 FACEBOOK AD CREDIT IN FIRST MONTH)

PRICING FOR HYBRID

$2,500/mo

INITIAL CONTRACT IS FOR THREE MONTHS, ONCE CONTRACT IS SIGNED WE PROVIDE YOU WITH YOUR FIRST FREE SHOOT AND SCHEDULE YOUR KICKOFF MEETINGS TO RAMP UP CREATION. IF YOU ARE NOT SATISFIED AFTER 3 MONTHS ALL CONTENT WILL BE TURNED OVER TO YOU. IF YOU WOULD LIKE TO CHANGE OUR SERVICE OFFERING PACKAGE TO A DIFFERENT TIER OR A NEW ARRANGEMENT AFTER 3 MONTHS, WE CAN ALSO ACCOMMODATE THAT.

PARTNERSHIP OPTIONS

ONE - GROWTH

STRATEGY

  1. Quarterly direction meetings to discuss needs and goals (i.e. content brainstorm, website changes, social media direction, etc.)

    • Brand Development/Design

    • Overall Marketing Strategy

    • Content Ideation

    • Dedicated point person/account manager

  2. Monthly meetings to asses progress and where adjustments may need to be made

  3. Quarterly content creation/release plan

  4. Assessment and market research of other similar + competing brands/companies

With this partnership plan we will be working to co-develop content to keep you top of mind via your online presence. While Tradewind will help create ads/high quality content and help guide your social media, you will also be hands-on in the creation as we guide the strategy and provide consulting. Together we will create content, manage your social channels as needed and create and run a quarterly digital ad to drive traffic to your business.

CONTENT CREATION

  1. Single Site Shoot (Photo/Drone/Video)

    • Types of content generated:

      • Company/Team focused videos

      • Site update videos

      • Reels/Stories

      • 10-20 photos

  2. Deliverables based off of content plan/strategy

  3. Benefit: Continuous new content, strategy behind creation, ability to quickly adapt to seasonal changes/new projects.

SOCIAL MEDIA MANAGEMENT

  1. INSTAGRAM

    • 1 to 2 Posts Per Week

    • 1 to 2 Stories Per Week

  2. FACEBOOK

    • 1 to 2 Posts Per Week

SERVICES INCLUDED

  • Scheduling - post planning, outlining, calendar scheduling, content strategy

  • File Management - keeping all files created by Tradewind together and organized

  1. Editing

    • As needed for indicated post creation

    • Re-Editing footage shot by Tradewind for posting

  2. Graphic Design

    • As needed for holiday posts, giveaway posts, special announcement posts, hiring posts

  3. Content Writing

    • As needed for all posts included in above posts outlined

GROWTH PARTNERSHIP PRICING

$3,500/mo

NOTE: Our initial contract will be a three month trial contract as we get to know each other/develop trust and a relationship.

Additionally, once the initial contract has been agreed on; Tradewind will provide a single site shoot at no cost to get the client oriented on our systems and processes and to kickstart our partnership.

OTHER PARTNERSHIP OPTIONS

TWO - FULL MANAGEMENT

STRATEGY

  1. Quarterly direction meetings to discuss needs and goals (i.e. content brainstorm, website changes, social media direction, etc.)

    • Brand Development/Design

    • Overall Marketing Strategy

    • Content Ideation

    • Dedicated point person/account manager

  2. Monthly meetings to asses progress and where adjustments may need to be made

  3. Quarterly content creation/release plan

  4. Assessment and market research of other similar + competing brands/companies

  5. 6 month Reporting on:

    • Organic Traffic

    • Outcomes (forms filled out, telephone clicks, directions)

    • Backlinks

    • SEO Stats

With this partnership plan we will be expanding on the services listed above to include an additional half day of content creation, more frequent social media posting, monthly ad creation/management and web maintenance. The web maintenance addition will allow for pages to be updated regularly with fresh content as well as building out new pages to highlight newly completed projects, service offerings and updates.

The increase in shooting and social posting will allow for the ability to reach a much larger audience. The monthly ad creation will drive more traffic to the business as we will be able to apply more focus to different campaigns.

CONTENT CREATION

  1. One full day/full team and One Half Day Per Month (Photo/Drone/Video)

    • Types of content generated:

      • Company/Team focused videos

      • Site update videos

      • Reels/Stories

      • 40-60 photos/month

  2. Deliverables based off of content plan/strategy

  3. Benefit: Continuous new content, strategy behind creation, ability to quickly adapt to seasonal changes/new projects.

SOCIAL MEDIA MANAGEMENT

  1. LINKEDIN

    • 3 Posts Per Week

  2. INSTAGRAM

    • 4 to 6 Posts Per Week

    • 4 to 6 Stories Per Week

  3. FACEBOOK

    • 4 to 6 Posts Per Week

SERVICES INCLUDED

  • Scheduling - post planning, outlining, calendar scheduling, content strategy

  • File Management - keeping all files created by Tradewind together and organized

  1. Editing

    • As needed for indicated post creation

    • Re-Editing footage shot by Tradewind for posting

  2. Graphic Design

    • As needed for holiday posts, giveaway posts, special announcement posts, hiring posts

  3. Content Writing

    • As needed for all posts included in above posts outlined

AD CREATION/MANAGEMENT

  1. Two Ads Created Per Month

  2. LinkedIn, Facebook, Instagram and Google Focused

  3. Craft Message

  4. Develop Test Ads

  5. Determine Measurements of Success and Set Up Tracking

  6. Launch Ads

  7. Track & Analyze Performance

  8. Stay Within Monthly Ad Spend Budget

(WITH A MINIMUM AD SPEND OF $500)
(INCLUDES $250 FACEBOOK AD CREDIT IN FIRST MONTH)

WEB MAINTENANCE

Dedicated monthly strategy meeting to discuss immediate needs/long term strategy.

WEB MAINTENANCE:

  1. Project Pages and Galleries up to Date

  2. Create Landing Pages as Needed

  3. SEO Researched Blogs of Completed Jobs

  4. Site Maintenance/Repairs as Needed

  5. Dedicated Hosting Through Kinsta

  6. Website Backups Every 6 Months

  7. Automatic Version Updating

PRICING FOR PARTNERSHIP OPTION 2

$7,500/mo

NOTE: Our initial contract will be a three month trial contract as we get to know each other/develop a trust and a relationship.

During the initial 3 months our partnership pricing will be 1/2 the listed price above to ensure that you are seeing value as we build content and assets.

Additionally once the initial contract has been agreed to; Tradewind will provide one full day of shooting at no cost to get the client oriented on our systems and processes and to kickstart our partnership.

A FEW OF OUR PARTNERS

  • W. L. FRENCH EXCAVATING

    Our first client. The ones who took a chance on a small, upstart videographer. Now proudly partnered for 5 years we guide W. L. French’s overall marketing strategy.

    FIND OUT HOW WE HELP 'MOVE BOSTON'

  • ONYX CORPORATION

    Landscape design, landscape construction, aggregate, construction… Onyx has a lot going for it. We’ve been tasked with capturing and sharing everything that’s going on.

    FIND OUT HOW WE'RE HELPING ONYX STAND OUT

  • LEI CORPORATION

    When one of New England’s largest Landscaping and Snow removal companies needs help hiring for the winter season, we answer.

    HELPING GROW ONE OF NEW ENGLANDS LARGEST LANDSCAPE/SNOW REMOVAL COMPANIES

  • EAST COAST CONSTRUCTION

    A Rhode Island based company with over 35 years of experience looking to show off their work like no one else can. We’re helping them create content, manage their social, and our website is coming out in February 2023

    Make It

  • DUBNER CORP.

    Expanding our range to the New York Metro Area, Stephen Dubner Landscaping has challenged us to help them develop and deploy a new brand. (Completion March 2023)

    HOW WE'RE CAPTURING THE NY SKYLINE

ARE THE VIDEOS EVEN THAT GOOD?

YOU DIDN’T HAVE TO ASK IT LIKE THAT, BUT YES.

ARE YOU THE COMPANY THAT FILMED THAT ZAKIM BRIDGE CONVOY FOR FRENCH?

TWO YEARS OF PLANNING, ALL LEGAL, 50 PARTICIPANTS, 10 CREW MEMBERS. YEP.

BRETT (Owner)

Can help you with marketing & content strategy. Can also be found in the field from time to time.

STEVE (Operations Director)

Is your go-to person for all day to day operations. Scheduling teams, managing projects, and making sure everything hits on time is Steve’s job.

GABBY (Photographer)

Usually found taking that awesome sunrise shot, Gabby has spent a couple years with the team putting on his boots and making sure that he’s in the right place at the right time (with a high speed shutter)

DAWN (Social Media Manager)

Onboarding new clients and developing brand voice across all channels is Dawn’s strong suit. She’ll help your posts get scheduled on time & looking their best.

TAYLOR (Content Creation Lead)

Taylor is on site more than most, helping clients capture their biggest projects from Pennsylvania to New York City. Taylor will probably also somehow get an interview & belly laugh out of your most stand-offish employee

SAM (Account Manager)

Makes sure we’re holding up our end of the bargain, and providing our best services is what Sam spends his day doing.