21.12.09 Onyx-8.jpg

PROPOSAL:

ENCORE METAL ROOFING AND CONSTRUCTION

MOULTONBOROUGH | NEW HAMPSHIRE

TRADEWIND MARKETING

ENCORE METAL ROOFING AND CONSTRUCTION

Hi Wendy,

It was a pleasure speaking with you earlier today!

Below is a proposal that outlines all the marketing initiatives you mentioned in your email. We're excited about the opportunity to support Encore Metal Roofing and look forward to what we can build together.

Best regards,
Steven Chagnon
Operations Director
(603) 724-3147

BRAND/SHOOT EXAMPLES

COMPANY EXAMPLES

CONSTRUCTION MARKETING SIMPLIFIED

MARKETING PARTNERSHIP

Our branding partnerships are intended to be a simple ongoing marketing engine for your company. It is our goal to develop your unique brand voice and position you in your target market uniquely to boost your image and differentiate you from your competitors.

FULL SCALE MARKETING

Through this expanded partnership, we’ll position Encore Metal Roofing for meaningful, measurable growth. Each month, we’ll produce a full day of high-quality photo, video, and drone content—designed not just to showcase your work, but to tell the story behind it. That content will fuel a stronger, more consistent social media presence, supported by a strategic plan that evolves with your business goals. Together, we’ll ensure every piece of content, post, and campaign has a clear purpose and a defined impact.

Behind the scenes, we’ll keep your website up to date and optimized—adding new project pages, refreshing content, and publishing SEO-driven blogs that improve visibility and relevance. Social platforms will stay active and aligned with your brand voice, while paid advertising will be thoughtfully crafted, launched, and managed to bring in qualified leads. With ongoing reporting, monthly check-ins, and a dedicated point of contact, you’ll always know where things stand—and where we’re heading next.

STRATEGY

  1. Quarterly direction meetings to discuss needs and goals (i.e. content brainstorm, website changes, social media direction, etc.)

    • Brand Development/Design

    • Overall Marketing Strategy

    • Content Ideation

    • Dedicated point person/account manager

  2. Monthly meetings to asses progress and where adjustments may need to be made

  3. Quarterly content creation/release plan

  4. Assessment and market research of other similar + competing brands/companies

  5. 6 month Reporting on:

    • Organic Traffic

    • Outcomes (forms filled out, telephone clicks, directions)

    • Backlinks

    • SEO Stats

CONTENT CREATION

  1. One full day shoot per month (or two half days)(Photo/Drone/Video)

    • Types of content generated:

      • Company/Team focused videos

      • Site update videos

      • Reels/Stories

      • 40-60 photos/month

  2. Deliverables based off of content plan/strategy

  3. Benefit: Continuous new content, strategy behind creation, ability to quickly adapt to seasonal changes/new projects.

QUARTERLY CAMPAIGN CREATION

  • LinkedIn, Facebook, Instagram, Google

  • Campaign strategy, copywriting & creative

  • A/B Testing

  • Conversion Tracking Setup

  • Launch + Real-Time Monitoring

  • Monthly Ad Budget Optimization

Ad Spend:

  • Minimum monthly spend: $500

  • Includes $250 Facebook ad credit in first month

SOCIAL MEDIA MANAGEMENT

  1. LINKEDIN

    • 2 Posts Per Week

  2. INSTAGRAM

    • 2 to 3 Posts Per Week

    • 2 to 3 Stories Per Week

  3. FACEBOOK

    • 2 to 3 Posts Per Week

SERVICES INCLUDED

  • Scheduling - post planning, outlining, calendar scheduling, content strategy

  • File Management - keeping all files created by Tradewind together and organized

  1. Editing

    • As needed for indicated post creation

    • Re-Editing footage shot by Tradewind for posting

  2. Graphic Design

    • As needed for holiday posts, giveaway posts, special announcement posts, hiring posts

  3. Content Writing

    • As needed for all posts included in above posts outlined

WEB MAINTENANCE

Dedicated monthly strategy meeting to discuss immediate needs/long term strategy.

WEB MAINTENANCE:

  1. Project Pages and Galleries up to Date

  2. Create Landing Pages as Needed

  3. SEO Researched Blogs of Completed Jobs

  4. Monthly Search Engine Optimization

  5. Site Maintenance/Repairs as Needed

  6. Dedicated Hosting Through Kinsta

  7. Website Backups Every 6 Months

  8. Automatic Version Updating

FULL SCALE MARKETING
PARTNERSHIP PRICING

$8,500/mo

NOTE: Our initial contract will be a three month trial contract as we get to know each other/develop trust and a relationship.

Additionally, once the initial contract has been agreed on; Tradewind will provide a single site shoot at no cost to get the client oriented on our systems and processes and to kickstart our partnership.

FIND OUT MORE ABOUT TRADEWIND…

  • Capital Well initially hired TRADEWIND to create a video for our website backdrop, Since then we have brought them back for everything from our professional headshots to client testimonials.

    Dan Grace
    Vice President | Capital Well Clean Water Systems

  • Brett and his crew are true professionals whose experience and insight have helped us to significantly elevate our brand over the past several years.

    Jessica French
    COO | W. L. French Excavating

  • These videos came out even better than I could have imagined; and I have high standards! I look forward to many more of these in the future!

    Nick Colarusso
    Vice President | Cedar Mill Group

  • We at Northcape Design can not be more fortunate to work with this incredibly talented team. It all started with a photo shoot and grew into full press video production and website design.

    AMY DRUMMOND
    Community Strategist | Northcape Design

  • You guys hit it out of the park! The level of detail between filming, dialogue and final editing was everything we were looking for.

    Stephen Burgoyne
    PRESIDENT | Pavers by Ideal

BRETT (Owner)

Can help you with marketing & content strategy. Can also be found in the field from time to time.

STEVE (Operations Director)

Is your go-to person for all day to day operations. Scheduling teams, managing projects, and making sure everything hits on time is Steve’s job.

GABBY (Photographer)

Usually found taking that awesome sunrise shot, Gabby has spent a couple years with the team putting on his boots and making sure that he’s in the right place at the right time (with a high speed shutter)

DAWN (Social Media Manager)

Onboarding new clients and developing brand voice across all channels is Dawn’s strong suit. She’ll help your posts get scheduled on time & looking their best.

TAYLOR (Content Creation Lead)

Taylor is on site more than most, helping clients capture their biggest projects from Pennsylvania to New York City. Taylor will probably also somehow get an interview & belly laugh out of your most stand-offish employee

SAM (Account Manager)

Makes sure we’re holding up our end of the bargain, and providing our best services is what Sam spends his day doing.

WHY TRADEWIND?

NEW ENGLAND LOCAL

WE’RE HERE IN NEW ENGLAND. NO FLIGHTS. NO MONTHS OUT TO SCHEDULE. WE TALK AT THE BEGINNING OF EVERY MONTH AND OUTLINE A SHOOT SCHEDULE. THEN OUR TEAM OF NEW ENGLAND BASED CREATORS GETS THERE… EVEN IN A BLIZZARD

We know there are other options out there. We might not even be the best one overall. But we want to be the best one for whoever we partner with

INDUSTRY TRUSTED

WE’RE NOT POINT-AND-SHOOT. WE’RE TRUSTED TO MANAGE OUR BUSINESS AT EVERY LEVEL. FROM HELPING UCANE WITH #INVESTINWATERMA, TO CAPTURING THE DOOSAN DD100 LAUNCH IN NORTH AMERICA FOR 2RM, WE’RE HERE TO WALK & TALK THE SAME WAY.

NOT YOUR COUSIN

WE HAVE AN OFFICE, GET PAID SALARIES, AND DO THE WORK WHEN WE’RE ASKED TO BE SOMEWHERE. WE’RE NOT YOUR OPERATOR ASKING FOR DOWN TIME TO TRY TO FIGURE OUT HOW TO FLY A DRONE - WE’RE A PROFESSIONAL MARKETING COMPANY.

LONG TERM PARTNER

WHILE WE CAN HELP WITH SINGLE-SITE CREATION, WE’RE DESIGNED TO BE A PARTNER THAT GROWS WITH YOU. CAPTURING CONTENT, RE-TOOLING IT, AND GETTING THE MESSAGE CLEARER AND MORE EFFECTIVE AS WE PICK UP STEAM.

WE BRING BACKUP

TRADEWIND IS A FAST GROWING CONSTRUCTION MEDIA PARTNER BACKED BY ONE OF NEW HAMPSHIRE’S COOLEST VISUAL-FIRST MARKETING AGENCIES - WINDWOOD. WHILE WINDWOOD WORKS WITH BIG BRANDS LIKE STONYFIELD, TIMBERLAND, AND TITLE BOXING - WE WORK WITH BIG MOVERS LIKE W. L. FRENCH, C. C. CONSTRUCTION, AND ONYX CORPORATION.

BUT WHAT DOES THAT MEAN FOR OUR CLIENTS?
WHEN WE SIT DOWN TO BRAINSTORM, YOUR COMPETITORS HEAR THE THUNDER.

FIND OUT MORE…

ARE THE VIDEOS EVEN THAT GOOD?

YOU DIDN’T HAVE TO ASK IT LIKE THAT, BUT YES.

ARE YOU THE COMPANY THAT FILMED THAT ZAKIM BRIDGE CONVOY FOR FRENCH?

TWO YEARS OF PLANNING, ALL LEGAL, 50 PARTICIPANTS, 10 CREW MEMBERS. YEP.

A FEW OF OUR PARTNERS

  • W. L. FRENCH EXCAVATING

    Our first client. The ones who took a chance on a small, upstart videographer. Now proudly partnered for 5 years we guide W. L. French’s overall marketing strategy.

    FIND OUT HOW WE HELP 'MOVE BOSTON'

  • ONYX CORPORATION

    Landscape design, landscape construction, aggregate, construction… Onyx has a lot going for it. We’ve been tasked with capturing and sharing everything that’s going on.

    FIND OUT HOW WE'RE HELPING ONYX STAND OUT

  • LEI CORPORATION

    When one of New England’s largest Landscaping and Snow removal companies needs help hiring for the winter season, we answer.

    HELPING GROW ONE OF NEW ENGLANDS LARGEST LANDSCAPE/SNOW REMOVAL COMPANIES

  • EAST COAST CONSTRUCTION

    A Rhode Island based company with over 35 years of experience looking to show off their work like no one else can. We’re helping them create content, manage their social, and our website is coming out in February 2023

    Make It

  • DUBNER CORP.

    Expanding our range to the New York Metro Area, Stephen Dubner Landscaping has challenged us to help them develop and deploy a new brand. (Completion March 2023)

    HOW WE'RE CAPTURING THE NY SKYLINE