D'Allessandro Corporation
West Bridgewater, MA
TRADEWIND CONSTRUCTION MARKETING PRICING AND INFORMATION
Hey Laura,
Below is a bit more information on how our pricing is structured and a couple of baseline packages that we could discuss as a starting point!
If you have any questions please feel free to give me a shout.
Brett Marshall
Creative Director
brett@windwoodproductionsllc.com
(203)644-5435
BRAND/SHOOT EXAMPLES
COMPANY EXAMPLES
CONSTRUCTION MARKETING SIMPLIFIED
BRANDING PARTNERSHIP OVERVIEW
Our branding partnership is an ongoing all-in-one marketing engine for your company. It is our goal to develop your unique brand voice and position you in your target market uniquely to boost your image and differentiate you from your competitors.
PARTNERSHIP OPTIONS
PARTNERSHIP OPTION ONE - GROWTH
STRATEGY
Quarterly direction meetings to discuss needs and goals (i.e. content brainstorm, website changes, social media direction, etc.)
Brand Development/Design
Overall Marketing Strategy
Content Ideation
Dedicated point person/account manager
Monthly meetings to assess progress and where adjustments may need to be made
Quarterly content creation/release plan
Assessment and market research of other similar + competing brands/companies
With this partnership plan we will be working to co-develop content to keep you top of mind via your online presence. While Tradewind will help create ads/high quality content and help guide your social media, you will also be hands-on in the creation as we guide the strategy and provide consulting. Together we will create content, manage your social channels as needed and create and run a quarterly digital ad to drive traffic to your business.
CONTENT CREATION
Bi-Monthly
Half Day (Photo/Drone/Video) (Up to 3 sites)
Types of content generated:
Company/Team focused videos
Site update videos
Reels/Stories
20-40 photos
Deliverables based off of content plan/strategy
Benefit: Continuous new content, strategy behind creation, ability to quickly adapt to seasonal changes/new projects.
SOCIAL MEDIA MANAGEMENT
INSTAGRAM
1 to 2 Posts Per Week
1 to 2 Stories Per Week
FACEBOOK
1 to 2 Posts Per Week
SERVICES INCLUDED
Scheduling - post planning, outlining, calendar scheduling, content strategy
File Management - keeping all files created by Tradewind together and organized
Editing
As needed for indicated post creation
Re-Editing footage shot by Tradewind for posting
Graphic Design
As needed for holiday posts, giveaway posts, special announcement posts, hiring posts
Content Writing
As needed for all posts included in above posts outlined
GROWTH PARTNERSHIP PRICING
$3,000/mo
NOTE: Our initial contract will be a three month trial contract as we get to know each other/develop trust and a relationship.
Additionally, once the initial contract has been agreed on; Tradewind will provide a single site shoot at no cost to get the client oriented on our systems and processes and to kickstart our partnership.
PARTNERSHIP OPTION TWO - ADVANCED
STRATEGY
Quarterly direction meetings to discuss needs and goals (i.e. content brainstorm, website changes, social media direction, etc.)
Brand Development/Design
Overall Marketing Strategy
Content Ideation
Dedicated point person/account manager
Monthly meetings to assess progress and where adjustments may need to be made
Quarterly content creation/release plan
Assessment and market research of other similar + competing brands/companies
With this partnership plan we will be expanding on the services listed above to include an additional half day of content creation, more frequent social media posting, and monthly ad creation/management.
The increase in shooting and social posting will allow for the ability to reach a much larger audience. The quarterly ad creation will drive more traffic to the business as we will be able to apply more focus to different campaigns.
CONTENT CREATION
One Half Day Per Month (Photo/Drone/Video)
Types of content generated:
Company/Team focused videos
Site update videos
Reels/Stories
20-30 photos/month
Deliverables based off of content plan/strategy
Benefit: Continuous new content, strategy behind creation, ability to quickly adapt to seasonal changes/new projects.
SOCIAL MEDIA MANAGEMENT
LINKEDIN
2 Posts Per Week
INSTAGRAM
2 to 3 Posts Per Week
2 to 3 Stories Per Week
FACEBOOK
2 to 3 Posts Per Week
SERVICES INCLUDED
Scheduling - post planning, outlining, calendar scheduling, content strategy
File Management - keeping all files created by Tradewind together and organized
Editing
As needed for indicated post creation
Re-Editing footage shot by Tradewind for posting
Graphic Design
As needed for holiday posts, giveaway posts, special announcement posts, hiring posts
Content Writing
As needed for all posts included in above posts outlined
AD CREATION/MANAGEMENT
One Ad Created Per Quarter
LinkedIn, Facebook, Instagram and Google Focused
Craft Message
Develop Test Ads
Determine Measurements of Success and Set Up Tracking
Launch Ads
Track & Analyze Performance
Stay Within Monthly Ad Spend Budget
(WITH A MINIMUM AD SPEND OF $500)
(INCLUDES $250 FACEBOOK AD CREDIT IN FIRST MONTH)
ADVANCED PARTNERSHIP PRICING
$4,500/mo
NOTE: Our initial contract will be a three month trial contract as we get to know each other/develop trust and a relationship.
Additionally, once the initial contract has been agreed on; Tradewind will provide a half day shoot at no cost to get the client oriented on our systems and processes and to kickstart our partnership.
INDIVIDUAL OFFER PRICING
GROWTH
SOCIAL CHANNELS
INSTAGRAM
1 to 2 Posts Per Week
1 to 2 Stories Per Week
FACEBOOK
1 to 2 Posts Per Week
SERVICES INCLUDED
Scheduling
post planning, outlining, calendar scheduling, content strategy
File Management
keeping all files created by Tradewind together and organized
Editing
As needed for indicated post creation
Graphic Design
As needed for holiday posts, giveaway posts, special announcement posts, hiring posts
Content Writing
As needed for all posts included in above posts outlined
CONTENT CREATION
HALF DAY SHOOT
2-3 (30 Second) Site Videos
2-3 (15 Second) Social Cuts
20-30 Edited Photos
$2,000
FULL DAY SHOOT
4-6 (30 Second) Site Videos
4-6 (15 Second) Social Cuts
40-60 Edited Photos
$3,000
SINGLE SITE SHOOT
30 Second Site Video
15 Second Social Cut
10-15 Edited Photos
$1,500
ADVANCED
SOCIAL CHANNELS
LINKEDIN
2 Posts Per Week
INSTAGRAM
2 to 3 Posts Per Week
2 to 3 Stories Per Week
FACEBOOK
2 to 3 Posts Per Week
SERVICES INCLUDED
Scheduling
Post planning, outlining, calendar scheduling, content strategy
File Management
Keeping all files created by Tradewind together and organized
Editing
As needed for indicated post creation
Re-Editing footage shot by Tradewind for posting
Graphic Design
As needed for holiday posts, giveaway posts, special announcement posts, hiring posts
Content Writing
As needed for all posts included in above posts outlined
ENTERPRISE
SOCIAL CHANNELS
LINKEDIN
3 Posts Per week
INSTAGRAM
4 to 6 Posts Per Week
4 to 6 Stories Per Week
FACEBOOK
4 to 6 Posts Per Week
SERVICES INCLUDED
Scheduling
Post planning, outlining, calendar scheduling, content strategy
File Management
Keeping all files created by Tradewind together and organized
Editing
As needed for indicated post creation
Re-Editing footage shot by Tradewind for posting
Graphic Design
As needed for holiday posts, giveaway posts, special announcement posts, hiring posts
Content Writing
As needed for all posts included in above posts outlined
SHOOT ADD ONS
TWO INTERVIEWS
Two (30 Second) Interview Videos
Two (15 Second) Social Cut
+$800
FOUR INTERVIEWS
Four (30 Second) Interview Videos
Four (15 Second) Social Cut
$1,200
SINGLE INTERVIEW
30 Second Interview Video
15 Second Social Cut
+$500
Must Be Paired With Shoot Option From Above
SOCIAL MEDIA
$1,000
$1,500
$2,000
SINGLE AD
LinkedIn, Facebook, Instagram OR Google
Craft Message
Develop Test Ads
Determine Measurements of Success and Set Up Tracking
Launch Ads
Track & Analyze Performance
SINGLE AD WITH LANDING PAGE
LinkedIn, Facebook, Instagram OR Google
Craft Message
Build Landing Page
Develop Test Ads
Determine Measurements of Success and Set Up Tracking
Launch Ads
Track & Analyze Performance
FULL CAMPAIGN
LinkedIn, Facebook, Instagram and Google
Craft Platform Specific Messaging
Build Multiple Landing Pages
Develop Test Ads
Determine Measurements of Success and Set Up Tracking
Launch Ads
Track & Analyze Performance
AD MANAGEMENT
$500
$1,500
$3,000+
Monthly Pricing
Monthly Pricing
Monthly Pricing
LET’S BUILD SOMETHING GREAT TOGETHER.
HOW WE MAKE YOU LOOK GOOD…
CONVERSATION
PROPOSAL
KICKOFF
We have a 15 minute conversation to see if we might be a good fit to help you.
We customize a proposal based on our understanding of the initial conversation
We have an in person (or on-zoom) meeting with your new marketing team so you know how the process is going to go and who is on your team.
PLAN
EXECUTE
REFINE
Working with your needs in mind, we tailor make a plan to address the most critical action items you need. Need Hiring ads? That’ll come first.
We allocate resources (Shoot team, Content team, Web team) to get on site, capture content, then share it to the world in the best way possible.
As we learn what works (and what doesn’t) we continue to double down on the things that we’re seeing success from and re-tool the things that haven’t gone as well.
BRETT (Owner)
Can help you with marketing & content strategy. Can also be found in the field from time to time.
STEVE (Operations Director)
Is your go-to person for all day to day operations. Scheduling teams, managing projects, and making sure everything hits on time is Steve’s job.
GABBY (Photographer)
Usually found taking that awesome sunrise shot, Gabby has spent a couple years with the team putting on his boots and making sure that he’s in the right place at the right time (with a high speed shutter)
DAWN (Social Media Manager)
Onboarding new clients and developing brand voice across all channels is Dawn’s strong suit. She’ll help your posts get scheduled on time & looking their best.
TAYLOR (Content Creation Lead)
Taylor is on site more than most, helping clients capture their biggest projects from Pennsylvania to New York City. Taylor will probably also somehow get an interview & belly laugh out of your most stand-offish employee
SAM (Account Manager)
Makes sure we’re holding up our end of the bargain, and providing our best services is what Sam spends his day doing. He can also get you a killer deal on custom merch for your company.
ARE THE VIDEOS EVEN THAT GOOD?
YOU DIDN’T HAVE TO ASK IT LIKE THAT, BUT YES.
ARE YOU THE COMPANY THAT FILMED THAT ZAKIM BRIDGE CONVOY FOR FRENCH?
TWO YEARS OF PLANNING, ALL LEGAL, 50 PARTICIPANTS, 10 CREW MEMBERS. YEP.
WHY TRADEWIND?
NEW ENGLAND LOCAL
WE’RE HERE IN NEW ENGLAND. NO FLIGHTS. NO MONTHS OUT TO SCHEDULE. WE TALK AT THE BEGINNING OF EVERY MONTH AND OUTLINE A SHOOT SCHEDULE. THEN OUR TEAM OF NEW ENGLAND BASED CREATORS GETS THERE… EVEN IN A BLIZZARD
We know there are other options out there. We might not even be the best one overall. But we want to be the best one for whoever we partner with
INDUSTRY TRUSTED
WE’RE NOT POINT-AND-SHOOT. WE’RE TRUSTED TO MANAGE OUR BUSINESS AT EVERY LEVEL. FROM HELPING UCANE WITH #INVESTINWATERMA, TO CAPTURING THE DOOSAN DD100 LAUNCH IN NORTH AMERICA FOR 2RM, WE’RE HERE TO WALK & TALK THE SAME WAY.
NOT YOUR COUSIN
WE HAVE AN OFFICE, GET PAID SALARIES, AND DO THE WORK WHEN WE’RE ASKED TO BE SOMEWHERE. WE’RE NOT YOUR OPERATOR ASKING FOR DOWN TIME TO TRY TO FIGURE OUT HOW TO FLY A DRONE - WE’RE A PROFESSIONAL MARKETING COMPANY.
LONG TERM PARTNER
WHILE WE CAN HELP WITH SINGLE-SITE CREATION, WE’RE DESIGNED TO BE A PARTNER THAT GROWS WITH YOU. CAPTURING CONTENT, RE-TOOLING IT, AND GETTING THE MESSAGE CLEARER AND MORE EFFECTIVE AS WE PICK UP STEAM.
WE BRING BACKUP
TRADEWIND IS A FAST GROWING CONSTRUCTION MEDIA PARTNER BACKED BY ONE OF NEW HAMPSHIRE’S COOLEST VISUAL-FIRST MARKETING AGENCIES - WINDWOOD. WHILE WINDWOOD WORKS WITH BIG BRANDS LIKE STONYFIELD, TIMBERLAND, AND TITLE BOXING - WE WORK WITH BIG MOVERS LIKE W. L. FRENCH, C. C. CONSTRUCTION, AND ONYX CORPORATION.
BUT WHAT DOES THAT MEAN FOR OUR CLIENTS?
WHEN WE SIT DOWN TO BRAINSTORM, YOUR COMPETITORS HEAR THE THUNDER.
FIND OUT MORE…
A FEW OF OUR PARTNERS
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W. L. FRENCH EXCAVATING
Our first client. The ones who took a chance on a small, upstart videographer. Now proudly partnered for 5 years we guide W. L. French’s overall marketing strategy.
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ONYX CORPORATION
Landscape design, landscape construction, aggregate, construction… Onyx has a lot going for it. We’ve been tasked with capturing and sharing everything that’s going on.
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LEI CORPORATION
When one of New England’s largest Landscaping and Snow removal companies needs help hiring for the winter season, we answer.
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EAST COAST CONSTRUCTION
A Rhode Island based company with over 35 years of experience looking to show off their work like no one else can. We’re helping them create content, manage their social, and our website is coming out in February 2023
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DUBNER CORP.
Expanding our range to the New York Metro Area, Stephen Dubner Landscaping has challenged us to help them develop and deploy a new brand. (Completion March 2023)
