CONSTRUCTION MARKETING.
SIMPLIFIED.

SIMPLY PUT: WE TAKE INCREDIBLE PHOTOS AND VIDEOS OF YOUR JOB SITES, INTERVIEW YOUR LEADERSHIP TO DEVELOP A NEW BRAND IMAGE, BUILD YOUR WEBSITE, AND LAUNCH A NEW EFFECTIVE ONLINE PRESENCE WITHIN WEEKS.

YOU FOCUS ON BUILDING, WE FOCUS ON BUILDING YOUR BRAND

Why not a marketing company that operates like a construction company… tailored to construction companies?

Since 2016 we’ve gotten our boots dirty creating visual-first websites for the construction, excavation, snow removal, and landscaping industries all over New England.

We keep it simple. We handle the things that grow your business and brand online. You handle the dirt work. (Though we may have helped on an overnight mulching project that was running behind.)

CONTENT CREATION

Our Content Teams are FAA certified, and come site-ready in full PPE and have driven millions of impressions for our clients. We have video production and photography down to a science to make your company look like it should online.

BRAND INNOVATION

GWe get to know your company, history, goals and unique selling points and use that to develop a tailored brand package including logo, brand guidelines, and graphic assets to make your new brand image stand out in your market.

WEBSITE DEVELOPMENT

Where do you send potential clients or new hires to show off who you are? A business card and a handshake used to move mountains. We create a growing digital portfolio that lets your prospective clients & hires know that you’re the real deal.

DOES THIS SOUND FAMILIAR?

  • MY WEBSITE LOOKS LIKE IT’S FROM 1993

  • MY DAD USED TO THINK A BUSINESS CARD WAS THE ONLY THING YOU NEEDED TO GET JOBS

  • NO ONE CAN FIND US ONLINE

  • THE IMAGES ARE FROM JOBS WE DID 20 YEARS AGO

  • NO ONE ON OUR TEAM PAGE WORKS HERE ANYMORE

  • I CAN’T HIRE FAST ENOUGH AND NO ONE SEEMS TO KNOW WHO WE ARE

  • I CAN’T GET IN TOUCH WITH OUR WEB GUY

  • WE HIRED A PHOTOGRAPHER, A VIDEOGRAPHER, A DRONE GUY, A WEBSITE COMPANY, A SEO COMPANY, A BRAND CONSULTANT, A GRAPHIC DESIGNER, AND A MARKETING COORDINATOR TO ORGANIZE THEM ALL

  • WHY DON’T OUR NEW JOBS SHOW UP ON OUR PORTFOLIO PAGE?

  • I KNOW THAT OUR COMPANY LOOKS BETTER THAN OUR WEBSITE.

WHAT IF THIS WAS YOUR WEB EXPERIENCE.

  • TOP OF CLASS WEBSITE

  • WEBSITE THAT ACTS AS A PORTFOLIO, NOT SOMETHING TO AVOID

  • SEO OPTIMIZED (THAT’S JUST FANCY INTERNET-SLINGING TERMINOLOGY FOR WHEN SOMEONE SEARCHES FOR YOU, THEY FIND YOU)

  • SOME OF THE BEST CONTENT CREATORS IN THE INDUSTRY COVERING YOUR TEAM AT WORK ON YOUR BIGGEST JOBS

  • BRAND NEW HEADSHOTS AND BRAND PHOTOS

  • HIRING MEDIA COMES STANDARD, ADS STRATEGY COMES STANDARD, HIRING PORTALS & JOB BOARDS WITH ALL ACCELERATION LEVEL AND ABOVE SITES

  • FULL TIME WEB MANAGER AND ACCOUNT MANAGER (NOT YOUR COUSIN’S FRIENDS’S NEIGHBOR’S WEB GUY “WHO USED TO DABBLE IN WEBSITES A BIT”)

  • PHOTO, VIDEO, STRATEGY, BRANDING, DESIGN, AND WEB. ALL IN ONE PLACE.

  • PORTFOLIO PAGES THAT REFLECT YOUR CURRENT WORK.

  • A BRAND IMAGE YOU CAN BE PROUD OF

NOW WHAT IF I TOLD YOU, THIS COULD BE DONE IN WEEKS NOT MONTHS?

PROUD TO BE TRUSTED BY…

  • W. L. FRENCH EXCAVATING

    Our first client. The ones who took a chance on a small, upstart videographer. Now proudly partnered for 5 years we guide W. L. French’s overall marketing strategy.

    FIND OUT HOW WE HELP 'MOVE BOSTON'

  • ONYX CORPORATION

    Landscape design, landscape construction, aggregate, construction… Onyx has a lot going for it. We’ve been tasked with capturing and sharing everything that’s going on.

    FIND OUT HOW WE'RE HELPING ONYX STAND OUT

  • LEI CORPORATION

    When one of New England’s largest Landscaping and Snow removal companies needs help hiring for the winter season, we answer.

    HELPING GROW ONE OF NEW ENGLANDS LARGEST LANDSCAPE/SNOW REMOVAL COMPANIES

  • EAST COAST CONSTRUCTION

    A Rhode Island based company with over 35 years of experience looking to show off their work. We’re helping them create content, manage their social, and their new website is launching February 2023

    MAKING WAVES IN THE OCEAN STATE

  • DUBNER CORP.

    Expanding our range to the New York Metro Area, Stephen Dubner Landscaping has challenged us to help them develop and deploy a new brand. (Completion March 2023)

    HOW WE'RE CAPTURING THE NY SKYLINE

  • Capital Well initially hired TRADEWIND to create a video for our website backdrop, Since then we have brought them back for everything from our professional headshots to client testimonials.

    Dan Grace
    Vice President | Capital Well Clean Water Systems

  • Brett and his crew are true professionals whose experience and insight have helped us to significantly elevate our brand over the past several years.

    Jessica French
    COO | W. L. French Excavating

  • These videos came out even better than I could have imagined; and I have high standards! I look forward to many more of these in the future!

    Nick Colarusso
    Vice President | Cedar Mill Group

  • We at Northcape Design can not be more fortunate to work with this incredibly talented team. It all started with a photo shoot and grew into full press video production and website design.

    AMY DRUMMOND
    Community Strategist | Northcape Design

  • You guys hit it out of the park! The level of detail between filming, dialogue and final editing was everything we were looking for.

    Stephen Burgoyne
    PRESIDENT | Pavers by Ideal

WHY TRADEWIND?

We know there are other options out there. We might not even be the best one overall. But we want to be the best one for whoever we partner with

NEW HAMPSHIRE BORN

WE’RE HERE IN NEW ENGLAND. WE KNOW SNOW, WE KNOW HEAT, WE KNOW DIRT, AND WE ARE USED TO WORKING OUTSIDE. NEW HAMPSHIRE IS KNOWN AS THE GRANITE STATE, AND OUR ABILITY TO FOLLOW THROUGH REFLECTS THAT STONE ATTITUDE.

INDUSTRY TRUSTED

WE’RE NOT POINT-AND-SHOOT. WE’RE TRUSTED TO MANAGE OUR BUSINESS AT EVERY LEVEL. FROM HELPING UCANE WITH #INVESTINWATERMA, TO CAPTURING THE DOOSAN DD100 LAUNCH IN NORTH AMERICA FOR 2RM, WE’RE HERE TO WALK & TALK THE SAME WAY.

NOT YOUR COUSIN

WE HAVE AN OFFICE, GET PAID SALARIES, AND DO THE WORK WHEN WE’RE ASKED TO BE SOMEWHERE. WE’RE NOT YOUR OPERATOR ASKING FOR DOWN TIME TO TRY TO FIGURE OUT HOW TO FLY A DRONE - WE’RE A PROFESSIONAL MARKETING COMPANY.

LONG TERM PARTNER

WHILE WE CAN HELP WITH SINGLE-WEBSITE CREATION, WE’RE DESIGNED TO BE A PARTNER THAT GROWS WITH YOU. CAPTURING CONTENT, RE-TOOLING IT, AND GETTING THE MESSAGE CLEARER AND MORE EFFECTIVE AS WE PICK UP STEAM.

WE BRING BACKUP

TRADEWIND IS A FAST GROWING CONSTRUCTION MEDIA PARTNER BACKED BY ONE OF NEW HAMPSHIRE’S COOLEST VISUAL-FIRST MARKETING AGENCIES - WINDWOOD. WHILE WINDWOOD WORKS WITH BIG BRANDS LIKE STONYFIELD, TIMBERLAND, AND TITLE BOXING - WE WORK WITH BIG MOVERS LIKE W. L. FRENCH, C. C. CONSTRUCTION, AND ONYX CORPORATION.

BUT WHAT DOES THAT MEAN FOR OUR CLIENTS?
WHEN WE SIT DOWN TO BRAINSTORM, YOUR COMPETITORS HEAR THE THUNDER.

FIND OUT MORE…

INTERESTED?

AUGUST: OFFERING OUR ACCELERATION WEBSITE WITH A SUPERCHARGED BUILD AT NO EXTRA COST.

TAKE THE GUESSWORK AND MARKETING OFF YOUR HANDS.

AVAILABILITY THAT WORKS FOR YOUR COMPANY AND PROJECT CALENDAR.

GET A NEW ONLINE PRESENCE UP AND RUNNING IN AS LITTLE AS 3 WEEKS.

SIGN UP BY AUGUST 28TH AND GET:

SOCIAL MEDIA
MANAGEMENT

  • 3-4X POSTS ALL CHANNELS PER WEEK

  • SOCIAL MEDIA KICKOFF AND STRATEGY MEETING

  • BRANDING UPDATE AS NEEDED

ON SITE PHOTO/VIDEO + DRONE

  • 1 HALF DAY SHOOT/MONTH

  • COVER UP TO 3 SITES PER MONTH

  • 20-30 BRANDING PHOTOS

  • UP TO 10 VIDEOS CREATED

MARKETING AUDIT AND STRATEGY

  • BI-MONTHLY STRATEGY MEETING

  • CONTENT + GROWTH PLAN (YOU CAN KEEP IT EVEN IF YOU CANCEL AFTER 3 MONTHS!)

  • ACCOUNT MANAGEMENT AND GUIDANCE

AD CREATION AND MANAGEMENT

  • 1-3 ADS CREATED PER MONTH

  • SIGN UP BY FEBRUARY 28 AND RECIEVE A $250 ADS CREDIT - THAT’S RIGHT, WE’LL PAY FOR YOUR FIRST ROUND OF ADS SO YOU CAN SEE RESULTS.

  • GRAPHIC DESIGN SERVICES TO CREATE THE ADS

A $5,000/MO VALUE - FOR ONLY $2,500/MO

WHAT’S THE CATCH, WHY ARE YOU DOING THIS?

No catch. We’re here to build long term partnerships, this isn’t some fly-by-night cash grab. We’re here to see companies grow their online presence and we’re willing to put our money where our mouth is to see that it gets done right.

Oh. And just to prove that we’re not here to waste your money.

If you’re the right fit for our acceleration partnership - we’re going to do the first shoot free. That’s right.

We want you to see value.

We’re not going to charge you while we’re getting to know each other.

If you don’t want to continue after the first 3 months, you get all the content we’ve created (including the free shoot) in a folder for you. No harm no foul.

Must be in the following states: New Hampshire, Vermont, Maine, Massachusetts, Connecticut, New Jersey, New York. Must complete a 15 minute exploratory phonecall to be considered for our acceleration program. We may not be the right fit for all companies.

FILL OUT THE FORM BELOW TO GET YOUR WEBSITE TAKEN CARE OF.

Our websites make sure your biggest projects don’t go unseen, and your best workers don’t go unnoticed.

We help construction companies generate impactful content and marketing growth websites.

If you’re ready to take your company to the next level, get in contact today.

But… who is TRADEWIND?

TRADEWIND is a dedicated group of professional creators made up of Windwood employees it is our mission to tell the best construction stories across all mediums. It is our hope that our clients feel like we are an extension of their team.

We plan on coming to your wedding, and occasionally looking after your pets.

BRETT (Owner)

Can help you with marketing & content strategy. Can also be found in the field from time to time.

STEVE (Operations Director)

Is your go-to person for all day to day operations. Scheduling teams, managing projects, and making sure everything hits on time is Steve’s job.

SAM (Account Manager)

Makes sure we’re holding up our end of the bargain, and providing our best services is what Sam spends his day doing. He can also get you a killer deal on custom merch for your company.

DAWN (Social Media Manager)

Onboarding new clients and developing brand voice across all channels is Dawn’s strong suit. She’ll help your posts get scheduled on time & looking their best.

TAYLOR (Content Creation Lead)

Taylor is on site more than most, helping clients capture their biggest projects from Pennsylvania to New York City. Taylor will probably also somehow get an interview & belly laugh out of your most stand-offish employee

GABBY (Photographer)

Usually found taking that awesome sunrise shot, Gabby has spent a couple years with the team putting on his boots and making sure that he’s in the right place at the right time (with a high speed shutter)

LET’S BUILD SOMETHING GREAT TOGETHER.

HOW WE MAKE YOU LOOK GOOD…

CONVERSATION

We have a 15 minute conversation to see if we might be a good fit to help you.

PROPOSAL

We customize a proposal based on our understanding of the initial conversation

KICKOFF

We have an in person (or on-zoom) meeting with your new marketing team so you know how the process is going to go and who is on your team.

PLAN

Working with your needs in mind, we tailor make a plan to address the most critical action items you need. Need Hiring ads? That’ll come first.

EXECUTE

We allocate resources (Shoot team, Content team, Web team) to get on site, capture content, then share it to the world in the best way possible.

REFINE

As we learn what works (and what doesn’t) we continue to double down on the things that we’re seeing success from and re-tool the things that haven’t gone as well.

ARE THE VIDEOS EVEN THAT GOOD?

YOU DIDN’T HAVE TO ASK IT LIKE THAT, BUT YES.

ARE YOU THE COMPANY THAT FILMED THAT ZAKIM BRIDGE CONVOY FOR FRENCH?

TWO YEARS OF PLANNING, 50 PARTICIPANTS, 10 CREW MEMBERS, ALL LEGAL. YEP.

FAQ

  • We try to be flexible to work with companies of all sizes. Our basic partnership plans start around $2,500/mo, with an median client investment around $5,000/mo. Enterprise companies with advanced marketing needs can expect to invest $15,000-$20,000/mo.

  • While we can help create individual videos, we are able to reduce our per hour expense by leveraging volume expectations. Short answer - it may cost more to get one project done.

  • Yes, all of our TRADEWIND site shooters have a full kit of PPE that they bring with them to all field shoots. This includes hard hat, glasses, and boots. While we bring gloves, it can make dialing in settings a hassle so our shooters may request an exception on glove coverage. If a site has an atypical PPE requirement, we may need to be provided equipment (HAZMAT Suits, etc.)

  • We operate 3 teams of content shooters so we try to be as available as possible. We appreciate up to 2 weeks of notice to be able to perform any Drone clearances needed. We also provide flexible cancellation policies to our partners for anything up to a 48 hour window before a shoot.

  • We stick to a tight two week turnaround rule. Sometimes simple content can be back as early as 4 work days later. We can also put in a rush request at an additional fee to meet our clients needs.

  • When working first-time clients we will not sign a contract longer than 3 months. This allows both sides to determine if they are enjoying the service before advancing into a longer partnership. At that point we do provide terms that would allow for contract cancellation with a one time closeout fee.

  • Our biggest ask: Think of our content creators as house guests. If it’s not your house, you need to ask permission before we show up.

    We need site owner permission before we agree to send a team to shoot.

    It is not fair to ask our content team to get yelled at by an unaware superintendant, building owner, security, safety officer, or police officer (we have encountered all of them)

  • For any first time client we require a 50% deposit before we send a team to your site, with the 50% remainder requested before we transfer files after the video has been approved.

    For our content partners, we send an invoice at a once a month interval to guarantee services for the month.

  • We trust that you’ve seen our work somewhere before hiring us. We don’t charge our clients to fix technical issues (screen blanking out during an edit) though we do stand by every edit we deliver. If you don’t like content once it’s delivered, we’ll do what we can to make it right.

GET STARTED NOW