21.12.09 Onyx-8.jpg

PROPOSAL:

CEDAR MILL GROUP

TRADEWIND MARKETING

Hey Nick and Nick,

Below is a partnership proposal for content creation and social media management, as always we’re able to shift, move, manipulate in any way that best serves your needs!

I have also included a proposal for the Messa documentary where we will be sharing shoot days with the partnership to accomplish.

Thank you,

Steven & Brett

CEDAR MILL GROUP

BRAND/SHOOT EXAMPLES

COMPANY EXAMPLES

CONSTRUCTION MARKETING SIMPLIFIED

PARTNERSHIP OPTIONS

Our branding partnerships are intended to be a simple ongoing marketing engine for your company. It is our goal to develop your unique brand voice and position you in your target market uniquely to boost your image and differentiate you from your competitors. We aren’t here to charge you for what you don’t want. Our hope is that one of these options will fit your needs - though we are OPEN to changing any and all pricing to fit what would work with your budget/content needs.

MONTHLY CONTENT PARTNERSHIP

STRATEGY

  1. Quarterly direction meetings to discuss needs and goals (i.e. content brainstorm, social media direction, etc.)

    • Brand Development/Design

    • Overall Marketing Strategy

    • Content Ideation

    • Dedicated point person/account manager

  2. Monthly check ins to asses progress and where adjustments may need to be made

  3. Quarterly content creation/release plan

With the partnership plan we will be working to create content on a monthly basis to create social media posts as well as remodeling deconstructed episodes. The social media content will be focused on current builds, the CMG design process as well as overall high end imagery.

For Remodeling Deconstructed, we will create an episode template to allow for more concise episodes (Same run time, same flow) This will allow for more focused shooting and editing and will create a more structured video series. In addition to the episodes, we will advise that CMG create a page on their website for the remodeling series. From there, episode summary blogs can be created with a series of photos from the shoot. Each blog can be written with an SEO focus (Utilizing New Hampshire Home Building Verbiage) to create more efficient organic results from search engines like Google. After hearing of the two CMG home builds coming from the episodic content we believe this would be the best way to double down on those efforts.

In addition, a proposal is listed below for the Messa Documentary. Windwood will pair the partnership shoot days with those shoots to cut down on overall costs.

CONTENT CREATION

  • Bi-Weekly Half Day Shoot (Photo/Drone/Video)

    • Types of content generated:

      • Site update videos

      • Remodeling Deconstructed

      • Reels/Stories

      • Edited Photos

  • Deliverables based off of content plan/strategy

    Benefit: Continuous new content, strategy behind creation, ability to quickly adapt to seasonal changes/new projects.

SOCIAL MEDIA MANAGEMENT

  1. LINKEDIN

    • 1-2 Posts Per Week

  2. INSTAGRAM

    • 1-2 Posts Per Week

    • 1-2 Stories Per Week

  3. FACEBOOK

    • 1-2 Posts Per Week

      SERVICES INCLUDED

      • Scheduling - post planning, outlining, calendar scheduling, content strategy

      • File Management - keeping all files created by Windwood together and organized

      1. Editing

        • As needed for indicated post creation

        • Re-Editing footage shot by Windwood for posting

      2. Graphic Design

        • As needed for holiday posts, giveaway posts, special announcement posts, hiring posts

      3. Content Writing

        • As needed for all posts included in above posts outlined

MONTHLY PRICING

$4,000/mo During Documentary

$5,000/mo After Documentary

PROPOSAL

Messa Documentary

The Messa Documentary focuses on the Messa family, who grew up on a lake in Manchester, NH. The project will capture the construction progress of their new house, intertwined with the family's personal stories and experiences. It will include regular updates on the building process and a few days dedicated to interviewing the Messa family.

We will be visiting this site over an expected 1 year build as part of our current CMG deliverables.

The final product will be a 10-minute Mini documentary showcasing the family's life by the lake, set against the backdrop of their home's construction, highlighting both the personal and architectural journey.

  • Concept/Planning
    Crew Scheduling
    File Management: 10 Shoot Days
    Archival Collection

  • Windwood will provide one full team Half Shoot Day On location shoot to interview family members to discuss this project.
    1 Producer
    1 Camera Op
    1 Production Assistant
    1 Photographer

  • Video Editing
    Photo Edting
    Audio/music sourcing
    Basic logo graphic
    One revision (Note: This price includes one comprehensive revision, which must be received within seven business days of delivered materials. Additional video production or editing services will be billed at an additional rate of $150.00 per hour.)

Deliverables

MEDIA PROVIDED TO MESSA FAMILY

  1. One (5-10 Minute) Family Mini Doc

  2. Up to 10 Project updates (1 Minute Ea) Will be launched as CMG update media as well

  3. 2 finished photo books

PROJECT COST

$18,000

FIND OUT MORE ABOUT TRADEWIND…

  • Capital Well initially hired TRADEWIND to create a video for our website backdrop, Since then we have brought them back for everything from our professional headshots to client testimonials.

    Dan Grace
    Vice President | Capital Well Clean Water Systems

  • Brett and his crew are true professionals whose experience and insight have helped us to significantly elevate our brand over the past several years.

    Jessica French
    COO | W. L. French Excavating

  • These videos came out even better than I could have imagined; and I have high standards! I look forward to many more of these in the future!

    Nick Colarusso
    Vice President | Cedar Mill Group

  • We at Northcape Design can not be more fortunate to work with this incredibly talented team. It all started with a photo shoot and grew into full press video production and website design.

    AMY DRUMMOND
    Community Strategist | Northcape Design

  • You guys hit it out of the park! The level of detail between filming, dialogue and final editing was everything we were looking for.

    Stephen Burgoyne
    PRESIDENT | Pavers by Ideal

BRETT (Owner)

Can help you with marketing & content strategy. Can also be found in the field from time to time.

STEVE (Operations Director)

Is your go-to person for all day to day operations. Scheduling teams, managing projects, and making sure everything hits on time is Steve’s job.

GABBY (Photographer)

Usually found taking that awesome sunrise shot, Gabby has spent a couple years with the team putting on his boots and making sure that he’s in the right place at the right time (with a high speed shutter)

DAWN (Social Media Manager)

Onboarding new clients and developing brand voice across all channels is Dawn’s strong suit. She’ll help your posts get scheduled on time & looking their best.

TAYLOR (Content Creation Lead)

Taylor is on site more than most, helping clients capture their biggest projects from Pennsylvania to New York City. Taylor will probably also somehow get an interview & belly laugh out of your most stand-offish employee

SAM (Account Manager)

Makes sure we’re holding up our end of the bargain, and providing our best services is what Sam spends his day doing.

WHY TRADEWIND?

NEW ENGLAND LOCAL

WE’RE HERE IN NEW ENGLAND. NO FLIGHTS. NO MONTHS OUT TO SCHEDULE. WE TALK AT THE BEGINNING OF EVERY MONTH AND OUTLINE A SHOOT SCHEDULE. THEN OUR TEAM OF NEW ENGLAND BASED CREATORS GETS THERE… EVEN IN A BLIZZARD

We know there are other options out there. We might not even be the best one overall. But we want to be the best one for whoever we partner with

INDUSTRY TRUSTED

WE’RE NOT POINT-AND-SHOOT. WE’RE TRUSTED TO MANAGE OUR BUSINESS AT EVERY LEVEL. FROM HELPING UCANE WITH #INVESTINWATERMA, TO CAPTURING THE DOOSAN DD100 LAUNCH IN NORTH AMERICA FOR 2RM, WE’RE HERE TO WALK & TALK THE SAME WAY.

NOT YOUR COUSIN

WE HAVE AN OFFICE, GET PAID SALARIES, AND DO THE WORK WHEN WE’RE ASKED TO BE SOMEWHERE. WE’RE NOT YOUR OPERATOR ASKING FOR DOWN TIME TO TRY TO FIGURE OUT HOW TO FLY A DRONE - WE’RE A PROFESSIONAL MARKETING COMPANY.

LONG TERM PARTNER

WHILE WE CAN HELP WITH SINGLE-SITE CREATION, WE’RE DESIGNED TO BE A PARTNER THAT GROWS WITH YOU. CAPTURING CONTENT, RE-TOOLING IT, AND GETTING THE MESSAGE CLEARER AND MORE EFFECTIVE AS WE PICK UP STEAM.

WE BRING BACKUP

TRADEWIND IS A FAST GROWING CONSTRUCTION MEDIA PARTNER BACKED BY ONE OF NEW HAMPSHIRE’S COOLEST VISUAL-FIRST MARKETING AGENCIES - WINDWOOD. WHILE WINDWOOD WORKS WITH BIG BRANDS LIKE STONYFIELD, TIMBERLAND, AND TITLE BOXING - WE WORK WITH BIG MOVERS LIKE W. L. FRENCH, C. C. CONSTRUCTION, AND ONYX CORPORATION.

BUT WHAT DOES THAT MEAN FOR OUR CLIENTS?
WHEN WE SIT DOWN TO BRAINSTORM, YOUR COMPETITORS HEAR THE THUNDER.

FIND OUT MORE…

ARE THE VIDEOS EVEN THAT GOOD?

YOU DIDN’T HAVE TO ASK IT LIKE THAT, BUT YES.

ARE YOU THE COMPANY THAT FILMED THAT ZAKIM BRIDGE CONVOY FOR FRENCH?

TWO YEARS OF PLANNING, ALL LEGAL, 50 PARTICIPANTS, 10 CREW MEMBERS. YEP.

A FEW OF OUR PARTNERS

  • W. L. FRENCH EXCAVATING

    Our first client. The ones who took a chance on a small, upstart videographer. Now proudly partnered for 5 years we guide W. L. French’s overall marketing strategy.

    FIND OUT HOW WE HELP 'MOVE BOSTON'

  • ONYX CORPORATION

    Landscape design, landscape construction, aggregate, construction… Onyx has a lot going for it. We’ve been tasked with capturing and sharing everything that’s going on.

    FIND OUT HOW WE'RE HELPING ONYX STAND OUT

  • LEI CORPORATION

    When one of New England’s largest Landscaping and Snow removal companies needs help hiring for the winter season, we answer.

    HELPING GROW ONE OF NEW ENGLANDS LARGEST LANDSCAPE/SNOW REMOVAL COMPANIES

  • EAST COAST CONSTRUCTION

    A Rhode Island based company with over 35 years of experience looking to show off their work like no one else can. We’re helping them create content, manage their social, and our website is coming out in February 2023

    Make It

  • DUBNER CORP.

    Expanding our range to the New York Metro Area, Stephen Dubner Landscaping has challenged us to help them develop and deploy a new brand. (Completion March 2023)

    HOW WE'RE CAPTURING THE NY SKYLINE