PRICING OPTIONS:
CLASSIC STONEWORKS
LONDONDERRY | NEW HAMPSHIRE
TRADEWIND MARKETING PROPOSAL
Hey Carolina,
Great talking to you yesterday, below is a proposal for a few different shoot options that we had discussed!
If you have any questions please feel free to give me a shout, we’re really looking forward to working with you!
Brett Marshall
Creative Director
brett@windwoodproductionsllc.com
(203)644-5435
CLASSIC STONEWORKS
WORK EXAMPLES
CONSTRUCTION MARKETING SIMPLIFIED
Partnership Options
Our partnerships are designed to be a simple solution to build long term trust and partnership. It is our goal to develop your unique brand voice and position you in your target market uniquely to boost your image and differentiate you from your competitors.
PARTNERSHIP OPTIONS
ONE - HYBRID
STRATEGY
Quarterly direction meetings to discuss needs and goals (i.e. content brainstorm, social media direction, etc.)
Brand Development/Design
Overall Marketing Strategy
Content Ideation
Dedicated point person/account manager
With this partnership plan we will be working with you to co-develop content to keep you top of mind via your online presence. While Tradewind will help create ads/high quality content and help guide your social media, you will also be hands-on in the creation as we guide the strategy and provide consulting. Together we will create content, manage your social channels as needed and create and run a quarterly digital ad to drive traffic to your business.
CONTENT CREATION
One half day Shoot Per Month (Photo/Drone/Video)
Up to two hours per site (Up to two sites captured)
15-20 Branding Photos
Up to six videos created per month
2. Can be combined into 1/2 day bi-monthly.
Benefit: Continuous new content, strategy behind creation, ability to quickly adapt to seasonal changes/new projects.
SOCIAL MEDIA MANAGEMENT
1-2 Posts All Channels Per Week
INSTAGRAM
FACEBOOK
LINKEDIN
SOCIAL MEDIA KICKOFF AND STRATEGY MEETING
BRANDING UPDATE AS NEEDED
PRICING FOR HYBRID
$2,500/mo
INITIAL CONTRACT IS FOR THREE MONTHS, ONCE CONTRACT IS SIGNED WE SCHEDULE YOUR KICKOFF MEETINGS TO RAMP UP CREATION. IF YOU ARE NOT SATISFIED AFTER 3 MONTHS ALL CONTENT WILL BE TURNED OVER TO YOU. IF YOU WOULD LIKE TO CHANGE OUR SERVICE OFFERING PACKAGE TO A DIFFERENT TIER OR A NEW ARRANGEMENT AFTER 3 MONTHS, WE CAN ALSO ACCOMMODATE THAT.
PARTNERSHIP OPTION TWO
FULL MANAGEMENT
STRATEGY
Quarterly direction meetings to discuss needs and goals (i.e. content brainstorm, social media direction, etc.)
Brand Development/Design
Overall Marketing Strategy
Content Ideation
Dedicated point person/account manager
Monthly meetings to asses progress and where adjustments may need to be made
Quarterly content creation/release plan
Assessment and market research of other similar + competing brands/companies
With this partnership plan we will be expanding on the services listed above to include an additional half day of content creation, more frequent social media posting and monthly ad creation/management.
The increase in shooting and social posting will allow for the ability to reach a much larger audience. The monthly ad creation will drive more traffic to the business as we will be able to apply more focus to different campaigns.
CONTENT CREATION
TWO Half Days Per Month (Photo/Drone/Video)
Types of content generated:
Company/Team focused videos
Process videos
FAQ Videos
Company Overview videos (To be created as sit-down interviews with a larger shoot team at specific intervals throughout the year)
Site update videos
Reels/Stories
40-60 photos/month
Deliverables based off of content plan/strategy
Benefit: Continuous new content, strategy behind creation, ability to quickly adapt to seasonal changes/new projects.
SOCIAL MEDIA MANAGEMENT
LINKEDIN
1-3 Posts Per Week
INSTAGRAM
2-3 Posts Per Week
2-3 Stories Per Week
FACEBOOK
2-3 Posts Per Week
SERVICES INCLUDED
Scheduling - post planning, outlining, calendar scheduling, content strategy
File Management - keeping all files created by Tradewind together and organized
Editing
As needed for indicated post creation
Re-Editing footage shot by Tradewind for posting
Graphic Design
As needed for holiday posts, giveaway posts, special announcement posts, hiring posts
Content Writing
As needed for all posts included in above posts outlined
AD CREATION/MANAGEMENT
One ad created per quarter
LinkedIn, Facebook, Instagram and Google Focused
Craft Message
Develop Test Ads
Determine Measurements of Success and Set Up Tracking
Launch Ads
Track & Analyze Performance
Stay Within Monthly Ad Spend Budget
(WITH A MINIMUM AD SPEND OF $500)
PRICING FOR PARTNERSHIP OPTION 2
$4,500/mo
NOTE: Our initial contract will be a three month trial contract as we get to know each other/develop a trust and a relationship.
Additionally once the initial contract has been agreed to; Tradewind will provide one half day of shooting at no cost to get you oriented on our systems and processes and to kickstart our partnership.
INDIVIDUAL OFFER PRICING
CONTENT CREATION
HALF DAY SHOOT (Up to 4 Hours)
(Typical Deliverables)
2-3 (30 Second) Site Videos
2-3 (15 Second) Social Cuts
20-30 Edited Photos
$2,000
FULL DAY SHOOT (Up to 8 hours)
(Typical Deliverables)
4-6 (30 Second) Site Videos
4-6 (15 Second) Social Cuts
40-60 Edited Photos
$3,000
SINGLE SITE SHOOT (Up to 2 hours)
(Typical Deliverables)
30 Second Site Video
15 Second Social Cut
10-15 Edited Photos
$1,500
SHOOT ADD ONS
TWO INTERVIEWS
Two (30 Second) Interview Videos
Two (15 Second) Social Cut
+$800
FOUR INTERVIEWS
Four (30 Second) Interview Videos
Four (15 Second) Social Cut
$1,200
SINGLE INTERVIEW
30 Second Interview Video
15 Second Social Cut
+$500
Must Be Paired With Shoot Option From Above
LET’S BUILD SOMETHING GREAT TOGETHER.
HOW WE MAKE YOU LOOK GOOD…
CONVERSATION
PROPOSAL
KICKOFF
We have a 15 minute conversation to see if we might be a good fit to help you.
We customize a proposal based on our understanding of the initial conversation
We have an in person (or on-zoom) meeting with your new marketing team so you know how the process is going to go and who is on your team.
PLAN
EXECUTE
REFINE
Working with your needs in mind, we tailor make a plan to address the most critical action items you need. Need Hiring ads? That’ll come first.
We allocate resources (Shoot team, Content team, Web team) to get on site, capture content, then share it to the world in the best way possible.
As we learn what works (and what doesn’t) we continue to double down on the things that we’re seeing success from and re-tool the things that haven’t gone as well.
BRETT (Owner)
Can help you with marketing & content strategy. Can also be found in the field from time to time.
STEVE (Operations Director)
Is your go-to person for all day to day operations. Scheduling teams, managing projects, and making sure everything hits on time is Steve’s job.
GABBY (Photographer)
Usually found taking that awesome sunrise shot, Gabby has spent a couple years with the team putting on his boots and making sure that he’s in the right place at the right time (with a high speed shutter)
DAWN (Social Media Manager)
Onboarding new clients and developing brand voice across all channels is Dawn’s strong suit. She’ll help your posts get scheduled on time & looking their best.
TAYLOR (Content Creation Lead)
Taylor is on site more than most, helping clients capture their biggest projects from Pennsylvania to New York City. Taylor will probably also somehow get an interview & belly laugh out of your most stand-offish employee
SAM (Account Manager)
Makes sure we’re holding up our end of the bargain, and providing our best services is what Sam spends his day doing. He can also get you a killer deal on custom merch for your company.
A FEW OF OUR PARTNERS
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W. L. FRENCH EXCAVATING
Our first client. The ones who took a chance on a small, upstart videographer. Now proudly partnered for 5 years we guide W. L. French’s overall marketing strategy.
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ONYX CORPORATION
Landscape design, landscape construction, aggregate, construction… Onyx has a lot going for it. We’ve been tasked with capturing and sharing everything that’s going on.
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LEI CORPORATION
When one of New England’s largest Landscaping and Snow removal companies needs help hiring for the winter season, we answer.
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EAST COAST CONSTRUCTION
A Rhode Island based company with over 35 years of experience looking to show off their work like no one else can. We’re helping them create content, manage their social, and our website is coming out in February 2023
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DUBNER CORP.
Expanding our range to the New York Metro Area, Stephen Dubner Landscaping has challenged us to help them develop and deploy a new brand. (Completion March 2023)
