PRICING OPTIONS:
BOSCO CRANE
TRADEWIND MARKETING PRICING PROPOSAL
Hey Danny,
Below is a proposal for our daily rates, as well as optional extended service packages!
If you have any questions please feel free to give me a shout.
Brett Marshall
Creative Director
brett@windwoodproductionsllc.com
(203)644-5435
Bosco Crane
WORK EXAMPLES
INDIVIDUAL OFFER PRICING
CONTENT CREATION
HALF DAY SHOOT (Up to 4 Hours)
(Typical Deliverables)
2-3 (30 Second) Site Videos
2-3 (15 Second) Social Cuts
20-30 Edited Photos
$1,850
FULL DAY SHOOT (Up to 8 hours)
(Typical Deliverables)
4-6 (30 Second) Site Videos
4-6 (15 Second) Social Cuts
40-60 Edited Photos
$2,450
SINGLE SITE SHOOT (Up to 2 hours)
(Typical Deliverables)
30 Second Site Video
15 Second Social Cut
10-15 Edited Photos
$1,350
SHOOT ADD ONS
TWO INTERVIEWS
Two (30 Second) Interview Videos
Two (15 Second) Social Cut
+$800
FOUR INTERVIEWS
Four (30 Second) Interview Videos
Four (15 Second) Social Cut
$1,200
SINGLE INTERVIEW
30 Second Interview Video
15 Second Social Cut
+$500
Must Be Paired With Shoot Option From Above
CONSTRUCTION MARKETING SIMPLIFIED
Continuing Partnership Options
Our partnerships are designed to be a simple solution to build long term trust and partnership. It is our goal to develop your unique brand voice and position you in your target market uniquely to boost your image and differentiate you from your competitors.
It’s not our mission to get you to sign on for something you don’t feel 100% confident in. Below are other options that may fit your needs better!
PARTNERSHIP OPTIONS
ONE - HYBRID
STRATEGY
Quarterly direction meetings to discuss needs and goals (i.e. content brainstorm, website changes, social media direction, etc.)
Brand Development/Design
Overall Marketing Strategy
Content Ideation
Dedicated point person/account manager
With this partnership plan we will be working with you to co-develop content to keep you top of mind via your online presence. While Tradewind will help create ads/high quality content and help guide your social media, you will also be hands-on in the creation as we guide the strategy and provide consulting. Together we will create content, manage your social channels as needed and create and run a quarterly digital ad to drive traffic to your business.
CONTENT CREATION
One Single Site Shoot Per Month (Photo/Drone/Video)
Up to two hours per site
15-20 Branding Photos
Up to six videos created per month
2. Can be combined into 1/2 day bi-monthly.
Benefit: Continuous new content, strategy behind creation, ability to quickly adapt to seasonal changes/new projects.
SOCIAL MEDIA MANAGEMENT
1-2 Posts All Channels Per Week
INSTAGRAM
FACEBOOK
LINKEDIN
SOCIAL MEDIA KICKOFF AND STRATEGY MEETING
BRANDING UPDATE AS NEEDED
PRICING FOR HYBRID
$2,500/mo
INITIAL CONTRACT IS FOR THREE MONTHS, ONCE CONTRACT IS SIGNED WE SCHEDULE YOUR KICKOFF MEETINGS TO RAMP UP CREATION. IF YOU ARE NOT SATISFIED AFTER 3 MONTHS ALL CONTENT WILL BE TURNED OVER TO YOU. IF YOU WOULD LIKE TO CHANGE OUR SERVICE OFFERING PACKAGE TO A DIFFERENT TIER OR A NEW ARRANGEMENT AFTER 3 MONTHS, WE CAN ALSO ACCOMMODATE THAT.
OTHER PARTNERSHIP OPTIONS
TWO - FULL MANAGEMENT
STRATEGY
Quarterly direction meetings to discuss needs and goals (i.e. content brainstorm, website changes, social media direction, etc.)
Brand Development/Design
Overall Marketing Strategy
Content Ideation
Dedicated point person/account manager
Monthly meetings to asses progress and where adjustments may need to be made
Quarterly content creation/release plan
Assessment and market research of other similar + competing brands/companies
6 month Reporting on:
Organic Traffic
Outcomes (forms filled out, telephone clicks, directions)
Backlinks
SEO Stats
With this partnership plan we will be expanding on the services listed above to include an additional half day of content creation, more frequent social media posting, monthly ad creation/management and web maintenance. The web maintenance addition will allow for pages to be updated regularly with fresh content as well as building out new pages to highlight newly completed projects, service offerings and updates.
The increase in shooting and social posting will allow for the ability to reach a much larger audience. The monthly ad creation will drive more traffic to the business as we will be able to apply more focus to different campaigns.
CONTENT CREATION
One Half Day Per Month (Photo/Drone/Video)
Types of content generated:
Company/Team focused videos
Site update videos
Reels/Stories
40-60 photos/month
Deliverables based off of content plan/strategy
Benefit: Continuous new content, strategy behind creation, ability to quickly adapt to seasonal changes/new projects.
SOCIAL MEDIA MANAGEMENT
LINKEDIN
1-3 Posts Per Week
INSTAGRAM
2-3 Posts Per Week
2-3 Stories Per Week
FACEBOOK
2-3 Posts Per Week
SERVICES INCLUDED
Scheduling - post planning, outlining, calendar scheduling, content strategy
File Management - keeping all files created by Tradewind together and organized
Editing
As needed for indicated post creation
Re-Editing footage shot by Tradewind for posting
Graphic Design
As needed for holiday posts, giveaway posts, special announcement posts, hiring posts
Content Writing
As needed for all posts included in above posts outlined
AD CREATION/MANAGEMENT
One ad created per quarter
LinkedIn, Facebook, Instagram and Google Focused
Craft Message
Develop Test Ads
Determine Measurements of Success and Set Up Tracking
Launch Ads
Track & Analyze Performance
Stay Within Monthly Ad Spend Budget
(WITH A MINIMUM AD SPEND OF $500)
PRICING FOR PARTNERSHIP OPTION 2
$5,500/mo
NOTE: Our initial contract will be a three month trial contract as we get to know each other/develop a trust and a relationship.
Additionally once the initial contract has been agreed to; Tradewind will provide one half day of shooting at no cost to get the client oriented on our systems and processes and to kickstart our partnership.
LET’S BUILD SOMETHING GREAT TOGETHER.
HOW WE MAKE YOU LOOK GOOD…
CONVERSATION
PROPOSAL
KICKOFF
We have a 15 minute conversation to see if we might be a good fit to help you.
We customize a proposal based on our understanding of the initial conversation
We have an in person (or on-zoom) meeting with your new marketing team so you know how the process is going to go and who is on your team.
PLAN
EXECUTE
REFINE
Working with your needs in mind, we tailor make a plan to address the most critical action items you need. Need Hiring ads? That’ll come first.
We allocate resources (Shoot team, Content team, Web team) to get on site, capture content, then share it to the world in the best way possible.
As we learn what works (and what doesn’t) we continue to double down on the things that we’re seeing success from and re-tool the things that haven’t gone as well.
BRETT (Owner)
Can help you with marketing & content strategy. Can also be found in the field from time to time.
STEVE (Operations Director)
Is your go-to person for all day to day operations. Scheduling teams, managing projects, and making sure everything hits on time is Steve’s job.
GABBY (Photographer)
Usually found taking that awesome sunrise shot, Gabby has spent a couple years with the team putting on his boots and making sure that he’s in the right place at the right time (with a high speed shutter)
DAWN (Social Media Manager)
Onboarding new clients and developing brand voice across all channels is Dawn’s strong suit. She’ll help your posts get scheduled on time & looking their best.
TAYLOR (Content Creation Lead)
Taylor is on site more than most, helping clients capture their biggest projects from Pennsylvania to New York City. Taylor will probably also somehow get an interview & belly laugh out of your most stand-offish employee
SAM (Account Manager)
Makes sure we’re holding up our end of the bargain, and providing our best services is what Sam spends his day doing. He can also get you a killer deal on custom merch for your company.
